Content Writer- Troovy

Location:Gurugram

Company:Troovy

Troovy is a new-age kids snacks brand built on a simple belief, healthy snacks dont have to be boring. Imagined by kids and trusted by parents, were building a brand that sits at the intersection of taste, trust, and storytelling.

Were looking for aContent Writerwho can help us shape how Troovy shows up across digital, packaging, campaigns, and culture.

This is not just a writing role. Its a brand-building role.

What you'll work on

• Social-first content (Instagram, Reels scripts, launches, campaign narratives)
• Website and product copy
• Packaging and on-pack messaging
• Emailers and performance ad copy
• Founder storytelling and PR narratives
• Contributing to campaign concepts with the creative team

Who are you?

• 2-3 years of experience in content, copywriting, or brand storytelling
• Strong understanding of digital culture and social media language
• Able to write sharp, conversational copy that feels human (not corporate)
• Comfortable switching between fun, witty, emotional, and informative tones
• Bonus: Experience in D2C, FMCG, or consumer brands

You should be someone who:

• Notices good copy in the wild
• Understands how parents think
• Knows how to make healthy snacks sound interesting
• Can turn a small idea into a big narrative

What you'll work on

• Work directly with founders and leadership
• Build a fast-growing consumer brand from the inside
• See your work go live across campaigns, packaging, and product launches
• Be part of shaping a new category in kids food