Content Writer

KEY RESPONSIBILTIES

1. Content Development for BAU Push Notifications

• Craft clear, engaging, and on-brand messaging for daily push notifications, aligned with campaign objectives, brand tone, and platform-specific best practices.

• Collaborate with the CRM and design teams to ensure message impact and timely delivery.
• Set up processes for efficient running of everyday CRM copy activities.
  
  

2. Writing for Non-Push CRM Channels

• Develop concise, compelling copy for SMS, App Inbox messages, and other direct-to-customer communication formats.

• Ensure copy adheres to character limits, CTAs are optimized, and messaging reflects campaign goals.
• Research for trends & events to integrate in communication for a better customer engagement.
  
  

3. Support for CRM & Site Campaigns

• Assist the CRM and marketing teams with content support across emailers, website banners, and in-app promotions.

• Maintain consistency in tone and ensure alignment with seasonal themes, product drops, and brand narratives.
  
  

4. Content-led Interventions on App & Other CLPs

• Contribute to enhancing user experience through sharp, relevant, and timely content interventions on the app and category landing pages.

• Collaborate with category, design, and site teams to create engaging touchpoints that elevate product discovery and storytelling.
  
  

5. Campaign Coordination Support

• Assist in the execution of content-led campaigns by coordinating with internal teams (design, marketing, CRM) to ensure timelines are met and assets are delivered accurately.

• Help track and consolidate content requirements, review rounds, and final outputs.
  
  

6.      Editorial Support

• Ideation, research & assisting in writing & product curation for stories.

BASIC REQUIREMENTS

·         Education: Degree in English, Journalism, Fashion, Communication, or related field.

·         Experience: 0–2 years in writing/copy roles (internships count).

·         Writing Skills: Strong command over English; ability to write sharp, concise copy across various formats.

·         Content Understanding: Basic knowledge of digital content in e-commerce, CRM, and app UI.