Content Writer & Social Media Specialist-B2B SaaS

Role: Content Writer & Social Media Specialist-B2B SaaS

Qualifications & Skills

Education & Experience

4-5 years of experience in content writing and social media management, preferably in B2B

technology, SaaS, or observability/monitoring software sectors

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Location: Bangalore (Hybrid)

Role Overview

We are seeking a creative and detail-oriented Content Writer & Social Media Specialist to manage

and enhance our online presence in the competitive observability market. This dual role requires

crafting engaging content that simplifies complex B2B technology topics while strategically managing our social media presence to build audience engagement, thought leadership, and brand awareness.

The ideal candidate will be a creative, tech-savvy individual passionate about translating technical

concepts into compelling narratives that resonate with IT operations professionals, DevOps

engineers, and technical decision-makers.

About Us:

We are a leading provider of innovative software solutions in the Observability space, dedicated to revolutionizing how businesses gain insights into their systems and applications. Our mission is to empower organizations to thrive in the digital age through intuitive and visually compelling software.

Key Responsibilities

Content Creation & Strategy

Write and edit compelling blog posts, whitepapers, case studies, email campaigns, and landing pages

pages, and long-form technical content aligned with the Company's messaging and positioning in the

observability market

Simplify complex technical concepts around telemetry pipelines, observability platforms,

data management, and system monitoring into digestible, audience-appropriate content for

different buyer personas

Collaborate with technical teams, including our CPTO and product managers, to gather

insights, ensure content accuracy, and develop thought leadership pieces

Create content across various formats, including website content, blogs, social media posts,

technical documentation, sales enablement materials, and executive thought leadership

articles

Social Media Management

Plan, create, and schedule content for the company's social media channels (LinkedIn, Twitter/X,

etc.) with a focus on B2B tech engagement and building community within the DevOps and

observability space

Develop and implement social media strategies and content calendars to ensure consistent,

timely, and on-brand communication that supports product launches, events, and key

marketing initiatives

Monitor social media channels, respond to comments and messages in a timely and

professional manner, and foster a positive online community around our brand

Stay current with social media trends, platform changes, and best practices in B2B

technology marketing, identifying opportunities to leverage new formats, features, and channels

SEO/AEO, Analytics & Performance Optimization

Optimize content for traditional search engines (SEO) and AI-powered search platforms

(AEO/LLM optimization) to increase organic traffic, visibility, and discoverability

Use analytical tools, including Google Analytics, HubSpot, and social media platform insights

to track content and social media performance metrics

Analyze performance data to refine strategies, optimize future content, identify high-

performing topics and formats, and provide regular reporting on KPIs

Collaboration & Cross-Functional Support

Work closely with the broader marketing and design teams to ensure content alignment with overall brand messaging, visual identity, and marketing campaigns

Support demand generation campaigns with targeted content, promotional ideas, and multi-channel distribution strategies

Partner with product marketing to create sales enablement materials, competitive

positioning content, and customer success stories

Required Skills

Exceptional English written and verbal communication skills with excellent editing and

proofreading abilities

Proven ability to create content tailored to different buyer personas, sales funnel stages, and

technical sophistication levels

Strong familiarity with B2B marketing strategies, technology industry terminology, and the

ability to quickly learn new technical concepts

Hands-on experience with social media management platforms and tools (e.g., Hootsuite,

Buffer, LinkedIn Campaign Manager)

Solid understanding of SEO principles and emerging AI Engine Optimization (AEO) best practices

practices, with experience using tools like SEMrush, Ahrefs, or similar platforms

Familiarity with AI tools, including Claude, ChatGPT, Gemini, Perplexity, and their applications

in content optimization

Strong time management, organizational, and analytical skills with the ability to manage multiple

projects and deadlines effectively

Ability to work independently and collaboratively in a fast-paced, remote environment

Nice to Have

Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) and basic video editing

Knowledge of observability, APM, digital performance monitoring, telemetry pipelines, or SaaS solutions

Basic understanding of WordPress or similar CMS platforms

Experience with marketing automation platforms like HubSpot, Marketo, or similar tools

Required Work Samples

To demonstrate your content writing and social media expertise, please provide the following

samples:

Content Writing Samples (2-3 pieces):

One long-form piece (blog post, whitepaper excerpt, or article) of 800-1,500 words on a B2B

technology topic. Ideal examples include technical explainers, thought leadership pieces, or

how-to guides that demonstrate your ability to simplify complex concepts.

One short-form piece (landing page copy, email campaign, or product description) of 200-

400 words that showcase persuasive writing and clear CTAs.

One technical/educational piece that shows your ability to translate technical features into

business benefits for different audience levels.

Social Media Samples:

Social media portfolio including links to 3-5 LinkedIn and/or Twitter posts you've created

that demonstrate B2B engagement. Include metrics where available (impressions,

engagement rate, comments, shares).

Content calendar sample showing one week of planned social media content with post copy,

timing, platform selection, and strategic rationale. This can be a screenshot, spreadsheet, or

document.

Campaign example describing a social media campaign you've executed, including

objectives, content approach, results achieved, and key learnings (1-2 paragraphs or a brief

case study format).

Important Notes:

All samples should be your original work. If created for a previous employer, please ensure

You have permission to share them or provide anonymized versions.

For each content sample, briefly indicate the target audience, purpose, and any

results/metrics if available.

Samples can be provided as PDF attachments, Google Drive links, published URLs, or

portfolio website links

If you have limited professional samples, you may submit relevant academic work, personal

blog posts, or volunteer writing projects that demonstrate the required skills.