Content Writer

About the Company

Shriram General Insurance is a leading general insurance provider in India, offering a wide range of products including motor, health, travel, and home insurance. The company focuses on delivering value-driven services and strengthening its digital presence through effective communication and content strategies.

Job Summary

Shriram General Insurance is looking for a skilled Content Writer with 3 years of experience to create high-quality, engaging, and informative content across digital platforms. The role involves developing content that supports marketing initiatives, enhances brand visibility, and communicates complex insurance concepts in a clear and user-friendly manner.

Key Responsibilities

• Create compelling content for websites, blogs, social media, email campaigns, and marketing materials.
• Develop SEO-friendly content to improve organic visibility and website traffic.
• Collaborate with marketing and design teams to align content with campaigns and brand messaging.
• Research industry-related topics to produce accurate and insightful content.
• Edit and proofread content to ensure clarity, consistency, and quality.
• Maintain brand voice and tone across all content platforms.
• Optimize content based on performance metrics and audience engagement.
• Ensure content adheres to compliance and regulatory guidelines in the insurance domain.

Required Skills & Qualifications

• Bachelors degree in English, Journalism, Communications, Marketing, or a related field.
• 3 years of proven experience in content writing, preferably in digital or marketing domains.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and content optimization techniques.
• Ability to simplify complex topics into clear and engaging content.
• Familiarity with content management systems (CMS).
• Strong research and analytical skills.
• Attention to detail and ability to meet deadlines.

Preferred Skills

• Experience in insurance, finance, or BFSI sector content writing.
• Familiarity with keyword research tools and analytics platforms.
• Basic knowledge of social media and digital marketing strategies.
• Ability to handle multiple content projects simultaneously.

Work Environment

Shriram General Insurance offers a collaborative and growth-oriented work environment where content professionals play a key role in shaping brand communication and driving digital engagement.