Content Writer

Key Responsibilities

Content Writing & Strategy

• Create high-quality content for blogs, website pages, landing pages, case studies, product pages, whitepapers, and thought leadership articles
• Ensure consistent brand voice and messaging across all content touchpoints
• Collaborate with product, marketing, sales, and design teams to align content with business objectives

SEO & Website Optimization

• Conduct keyword research and implement SEO best practices to improve organic traffic and rankings
• Optimize on-page elements including meta titles, descriptions, headers, internal linking, and content structure
• Track and analyze content performance and optimize accordingly

Landing Pages & Campaign Content

• Develop high-conversion landing pages for campaigns, product launches, and lead generation
• Write compelling, user-focused copy highlighting value propositions
• Work closely with design and performance marketing teams to optimize conversions

Email Marketing & Communication

• Create impactful emailers for newsletters, drip campaigns, onboarding journeys, and product updates
• Support CXO and leadership email communication for internal and external stakeholders
• Ensure messaging aligns with brand guidelines

Social Media Management

• Manage and grow DotPes social media presence, primarily LinkedIn
• Plan and execute content calendars for brand updates, product launches, hiring, events, and culture
• Draft CXO and leadership posts for personal branding
• Track performance metrics and optimize based on insights

Employee & Employer Branding

• Create internal newsletters, employee stories, culture content, and leadership updates
• Partner with HR and Talent teams on employer branding initiatives
• Amplify company culture and achievements through social and internal channels

CXO-Level Engagement & Thought Leadership

• Draft speeches, articles, LinkedIn posts, presentations, and key messages for CXO-level communication
• Support leadership visibility with insight-driven content

Analytics & Reporting

• Track content, SEO, email, and social KPIs
• Share insights and recommendations to improve engagement and conversions

Qualifications & Skills

• Bachelors degree in English, Journalism, Communications, Marketing, or related field
• 36 years of experience in content, brand, SEO, or digital marketing roles
• Excellent writing, editing, and storytelling skills
• Strong SEO knowledge and social media experience (especially LinkedIn for B2B brands)
• Experience working with CMS, email marketing, analytics, and SEO tools
• Ability to work with senior stakeholders and cross-functional teams