Content Writer

About the Role

LMTEQ is seeking a Marketing Manager / Content Writer to drive content-led

marketing, lead generation, and brand growth for IT services and enterprise platforms. This role

blends hands-on technical content creation with marketing planning, performance tracking, and

reporting ownership.

The ideal candidate will be responsible for building and executing marketing plans, generating

qualified leads through content and digital channels, and delivering monthly, quarterly, and

annual performance reports.

Key Responsibilities

Content Strategy Execution

Define and execute a technical content strategy aligned with marketing and business

goals.

Create high-quality content including:

Blogs

Case studies

Whitepapers

E-books

Landing pages

Website content and articles

Ensure all content supports lead generation, brand positioning, and thought leadership.

Edit, repurpose, and optimize content for multiple platforms and campaigns.

Lead Generation & Campaign Planning

Own and execute content-driven lead generation plans for IT services and enterprise

offerings.

Design and implement:

Monthly marketing plans

Quarterly campaign roadmaps

Annual marketing strategy

Work closely with sales and leadership teams to align marketing initiatives with revenue

goals.

Support inbound marketing activities across websites, LinkedIn, and other digital

channels.

Continuously optimize campaigns to improve lead quality and conversion rates.

SEO & Performance Marketing

Perform basic to intermediate SEO analysis, including:

Keyword research (primary, secondary, tertiary)

On-page SEO optimization

Search intent mapping

Use SEO tools such as Semrush, Ubersuggest, Google Keyword Planner, and Google

Analytics.

Optimize website content to improve traffic, rankings, and conversions.

Support off-page SEO activities such as interlinking, content distribution, and business

listings.

Reporting & Analytics

Track and analyze marketing and content performance metrics.

Prepare and present:

Monthly marketing performance reports

Quarterly marketing and lead generation reports

Annual marketing performance and strategy reports

Share insights on:

Content performance

SEO metrics

Lead generation outcomes

Campaign effectiveness

Use data-driven insights to refine marketing strategies and content plans.

Marketing & Brand Management

Create technical and industry-focused content for LinkedIn and other professional

platforms.

Ensure consistent brand messaging across all marketing and content assets.

Collaborate closely with:

Digital marketing specialists

Social media teams

Graphic designers

WordPress developers

Manage timelines, priorities, and deliverables in an agile, fast-paced environment.

Research, Tools & Innovation

Conduct in-depth research on IT services, enterprise platforms, and industry trends.

Leverage AI-powered tools (ChatGPT, Jasper, Copy.ai, Grammarly, etc.) to improve

efficiency and quality while maintaining originality.

Explore new tools, formats, and approaches to enhance marketing effectiveness.

Must-Have Skills & Qualifications

24 years of experience in Marketing, Technical Content Writing, or Content Marketing

Strong proficiency in written English

Proven ability to create clear, structured, and engaging technical content

Basic to intermediate SEO knowledge (mandatory)

Hands-on experience with:

Keyword research

On-page SEO optimization

Experience supporting lead generation or inbound marketing initiatives

Ability to create and manage monthly, quarterly, and annual marketing plans

Strong analytical, reporting, and presentation skills

Ability to work in a fast-paced, deadline-driven environment

Good-to-Have Skills

Understanding of IT services and enterprise technologies, such as:

ServiceNow

SAP

Salesforce

Prior experience in digital transformation or enterprise IT content

Exposure to B2B marketing and demand generation

Experience working closely with sales or leadership teams

Familiarity with marketing KPIs and funnel metrics

Experience using AI tools responsibly for marketing acceleration

Tools & Platforms (Preferred)

SEO Tools: Semrush, Ubersuggest, Google Keyword Planner, Google Analytics

AI Tools: ChatGPT, Perplexity Jasper, Grammarly, or equivalent

CMS: WordPress

Social Platforms: LinkedIn

Design: Canva or equivalent