Content Writer

Company Description

dau Agency is a marketing and technology partner committed to delivering structured, accountable, and predictable digital outcomes for businesses. Operating across SEO, GEO (Generative Engine Optimization), Paid Media, and Web & App Development, dau Agency helps brands improve their online visibility, efficiently acquire demand, and scale sustainably. Founded in 2017 and headquartered in Gurgaon, Haryana, the agency specializes in serving multi-location enterprises, high-growth companies, and regulated industries. With in-house intelligence systems that monitor performance and optimize decision-making, dau Agency supports clients in sectors such as healthcare, education, real estate, fintech, SaaS, and consumer markets.

Role Overview:

We are looking for a creative and detail-oriented Content Writer to join our team and craft compelling, conversion-driven content across multiple formats and industries. You will work with diverse clients creating SEO-optimized content, engaging social media posts, and persuasive ad campaigns that drive measurable results. The ideal candidate understands brand tonality and can translate briefs into engaging copy that resonates with target audiences while maintaining brand consistency.

Experience:2+ years

Location: Gurugram, On-site

Working days:6 days(Alternate Saturday Off)

Key Responsibilities:

SEO Content Creation:

• Write SEO-optimized long-form and short-form content for websites, blogs, and landing pages across various industries
• Integrate target keywords naturally into content
• Create content for on-page SEO elements (meta descriptions, headers)
• Develop off-page content including guest posts, and outreach content

Social Media & Ad Copy:

• Craft engaging social media post copies for platforms including LinkedIn, Instagram, Facebook, and Twitter
• Write persuasive ad copy for digital advertising campaigns

Collaboration & Strategy:

• Work closely with SEO specialists, creative team, and account managers to align content with marketing strategies
• Participate in client brainstorming sessions and content planning meetings
• Stay updated on industry trends, content marketing best practices, and SEO algorithm changes

Requirements:

Essential:

• 2+ years of experience in content writing, preferably in a digital marketing agency
• Strong portfolio demonstrating SEO content, social media copy, and diverse writing styles
• Excellent command of English grammar, spelling, and punctuation
• Understanding of SEO fundamentals and keyword optimization
• Ability to research and write about unfamiliar industries quickly and accurately
• Strong organizational skills with ability to manage multiple projects simultaneously

Preferred:

• Familiarity with SEO tools (SEMrush, Ahrefs, Google Analytics, Google Search Console)
• Basic understanding of social media analytics and performance metrics
• Experience writing for B2B and B2C audiences
• Knowledge of content marketing frameworks and conversion copywriting principles

Personal Attributes:

• Creative thinker with attention to detail
• Self-motivated and able to work independently
• Adaptable to changing priorities and tight deadlines
• Eager to learn and grow in a fast-paced environment