Content Writer – Associate (Junior)

Content Writer Associate (Junior)

Role Summary

The Associate Content Writer will support the creative and marketing teams by developing clear, engaging, and brand-aligned content across online and offline touchpoints. The role involves working on campaign, retail, social and retention communication for a fashion/jewellery brand with a strong offline presence.

Roles & Responsibilities

• Write copy for social media platforms - posts, captions, reels/video copy and campaign-led content
• Develop content for Meta & Google ads, adapting messaging for performance-driven formats
• Support retention communication- Emailers, WhatsApp/SMS content, CRM communication
• Create and maintain offline retail content - in-store communication and campaign content
• Write product descriptions and collection highlights for website and internal brand use
• Assist in content development for campaigns, launches, sales and seasonal promotions across channels.
• Ensure consistency in brand tone, voice, and messaging across content.
• Stay aware of social media trends, topical themes and fashion & jewellery trends
• Collaborate closely with designers, marketing and senior copywriters
• Edit and proofread content for clarity, grammar and adherence to brand guidelines
• Ability to bring original thought and writing style, using tools (including AI) to support the process.
• Support basic SEO best practices for relevant digital content.

Candidate Profile

• Bachelors degree in English, Journalism, Communications, Marketing or a related field.
• 01 year of experience in content writing (internships or project-based experience acceptable).
• Strong command of written English with the ability to write clear, concise and engaging copy.
• Interest in fashion, jewellery, retail or lifestyle brands.
• Ability to adapt writing style across platforms digital, social, retention, in-store and offline.
• Good attention to detail and openness to feedback.
• Comfortable working in a fast-paced, collaborative creContent Writer - Associate - JD

Associate Content Writer develops content for products on websites and marketplaces, would typically include a combination of writing, research, and collaboration tasks.

Roles & Responsibilities:

• Write clear, concise, and engaging product descriptions for our jewelry items, emphasizing key features and benefits.
• Develop visually appealing content, including text and images, to enhance the online presentation of products.
• Conduct research on jewelry trends, materials, and industry terminology to ensure accurate and up-to-date content.
• Collaborate with the SEO team to implement basic SEO best practices to optimize product descriptions, titles, and metadata for improved search engine visibility.
• Edit and proofread content for accuracy, clarity, and adherence to brand guidelines.
• Maintain consistency in tone, style, and messaging across all product descriptions and content to build a cohesive brand identity.

Candidate Profile:

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
• Fresher or min 1 yr experience in content writing
• Experience with product content creation for fashion industry e-commerce platforms is preferable.
• Excellent writing and editing skills in English
• Ability to inculcate word-pictures in writing
• Strong writing and editing skills with a keen eye for detail.
• Basic understanding of SEO principles and online content best practices.