Content & Trend Specialist

Role Overview

This role focuses on identifying viral formats, crafting region-relevant hooks, and ensuring our content connects deeply with diverse audiences. We are looking for a culturally aware and trend-obsessed Creative Strategist who can turn social media trends into high-performing, mass-appeal content ideas.

Key Responsibilities

• Trend Intelligence & Opportunity Identification
• Track daily trends across Instagram Reels, YouTube Shorts, and other social platforms
• Identify viral formats, meme trends, hooks, and emerging content patterns
• Translate trends into actionable content ideas for the brand
• Decide which type of content suits which product or campaign objective
• Develop high-engagement, mass-appeal content concepts that are relatable and shareable
• Craft strong hooks, scripts, and storytelling angles optimized for performance
• Regional & Cultural Relevance
• Understand behavioural and cultural differences across India (North, South, Metro, Tier 2 & Tier 3 markets)
• Create region-specific content hooks and culturally relevant communication angles
• Ensure content resonates with diverse audience segments
• Performance-Driven Creative Thinking
• Focus on engagement, reach, virality, and conversions not just aesthetics
• Analyze content performance and refine strategies accordingly
• Collaborate with content creators, designers, and marketing teams to execute ideas
• Cross-Team Collaboration
• Work closely with Brand, social media, and Performance Marketing teams
• Guide creators, editors, and designers on content direction
• Ensure consistency in brand voice while maximizing engagement

Qualifications & Skills

• 25 years of experience in content strategy, creative strategy, or social media strategy
• Strong understanding of Instagram, YouTube, and short-form content ecosystem
• Deep interest in social media trends, memes, and digital culture
• Strong understanding of Indian audience psychology and regional nuances
• Ability to think in viral formats, hooks, and storytelling
• Analytical mindset with focus on performance metrics
• Strong creative thinking and idea generation skills

Preferred Background

• Experience working with D2C brands, consumer brands, or digital-first companies
• Experience in mass-market, lifestyle, beauty, FMCG, or youth-focused brands
• Experience working with creators, influencers, or content production teams