Content Team Lead

Role Overview

The Head of Content will be the custodian of our stories, voice, and cultural

expression. This role is not about campaigns in isolation it is about building a living, breathing

content engine that runs every day across brands, platforms, and communities.

This leader will build and run an in-house content studio, drive end-to-end content creation

(film, digital, social, editorial), and shape how the company and its brands show up in sport, culture, and everyday life.

This is a new-age creative leadership role equal parts storyteller, builder, editor, and cultural

translator.

Key Objectives

Build continuous, high-quality storytelling across all the company's brands

Establish a strong in-house content studio with speed, originality, and craft

Make the company's brands culturally visible, talked about, and relevant

Ensure content is ownable, not generic deeply rooted in sport, performance, and

youth culture

Key Responsibilities

1. Content Vision & Creative Leadership

Define and own the content vision, tone, and narrative architecture for the company and its

brands

Move the organization from campaign-led thinking to always-on storytelling

Ensure every piece of content has a point of view, emotion, and cultural relevance

Act as the final creative gatekeeper - ensuring consistency, quality, and originality

2. Storytelling Across Platforms

Lead creation of content across:

o Social (short-form, long-form, reels, stories)

o Athlete stories & community content

o Product storytelling (performance + lifestyle)

Understand platform nuances while maintaining brand coherence

Ensure storytelling feels human, authentic, and sport-first

3.Sports, Culture & Community Lens

Build stories rooted in sport, performance, subcultures, and real communities

Translate athlete journeys, grassroots stories, and everyday sport into compelling

narratives

Stay deeply plugged into youth culture, digital behavior, and content trends

Focus on credibility and relevance

4. Collaboration with Brand & Business Teams

Work closely with Brand Heads, Marketing, Retail, and Performance teams

Translate brand strategy into compelling content narratives

Support product launches, retail storytelling, athlete partnerships, and community

initiatives

Ensure content drives brand love, consideration, and cultural momentum not just

views

5. Team Leadership & Talent Development

Build and lead a multi-disciplinary content team:

o Writers

o Videographers & editors

o Designers

o Content strategists & producers

Set creative standards and mentor next-gen creators

Foster a culture of high ownership, curiosity, and creative bravery

Drive collaboration across Brand, Marketing, Social, Retail, and Product teams

Ideal Background & Experience

8+ years in content, creative direction, or brand storytelling

Proven experience building content for sports, performance, or youth-culture brands

Experience setting up or leading in-house creative/content teams

Hands-on background in video, storytelling, or editorial & not just managing agencies

Exposure to video-first, social-native content environments