Content Strategist & Writer

About Teen Bandar:

Teen Bandar is a Mumbai-based integrated marketing agency thats been making brands business our monkey business since 2014. We work across brand strategy, campaigns, ad films, content, and performance marketing partnering with everyone from startups to political movements to global organisations. Our work has been recognised at the Shorty Impact Awards (the only Indian agency to win that year), and were a tight-knit, creatively restless team that takes the work seriously.

Role Overview:

Were looking for a Content Strategist & Writer who can think and write fluently in both Hindi and English. This is a hybrid role part strategist, part writer where youll own content end-to-end: from the big idea to the final caption. Youll work across multiple brands and sectors at an agency pace, creating content thats culturally sharp, platform-native, and built to perform.

The ideal candidate is equally comfortable writing a punchy Instagram caption as they are building a month-long content calendar. You live on Instagram and YouTube, have a strong instinct for what works on social, and love collaborating with teams and AI tools to move fast and stay sharp.

Key Responsibilities:

1. Writing & Content Creation

• Write sharp, scroll-stopping copy in English, Hindi, and Hinglish captions, scripts, long-form, and micro-copy.
• Script short-form video content for Instagram Reels, YouTube Shorts, and other platforms.
• Translate complex or sensitive topics into relatable, non-judgmental, conversational narratives.

2. Strategy & Planning

• Develop content pillars, calendars, and campaign ideas aligned with brand goals and platform behaviour.
• Build content strategies that drive meaningful engagement Saves, Shares, and community growth especially on Instagram and YouTube.
• Identify and adapt trending formats into value-driven, brand-relevant content.

3. Collaboration & Execution

• Work closely with designers, video editors, and account managers to ensure narrative and visual alignment across deliverables.
• Provide visual direction and develop storyboards to support scripts and campaigns.
• Use AI tools and collaborative workflows to move fast, iterate, and stay ahead of deadlines.

Required Skills & Qualifications:

• 23 years of experience in content strategy and/or content writing at a digital or creative agency.
• Must be able to think and write fluently in both English and Hindi/Hinglish.
• Strong understanding of Instagram and YouTube how content works, what performs, and whats trending.
• Strong grasp of digital trends, platform behaviour, and storytelling formats.
• Comfortable working across sectors and juggling multiple brands simultaneously.
• Collaborative mindset comfortable working with cross-functional teams and using AI tools to enhance output.
• A portfolio or writing samples that show range across tones, formats, and languages.

Role Details:

• Employment Type: Full-time (Permanent)
• Work Location: Andheri (West), Mumbai