Roles and Responsibilities:

Content & Thought Leadership
Own execution of blogs, website content, and landing pages for the US audience
Produce thought-leadership and Pulse content aligned to service line narratives
Build and manage guides, gated content, and ebooks in collaboration with demand teams
Lifecycle Demand & Programs
Plan and execute webinars
Run client-focused campaigns and activities that support upsell, cross-sell, and retention
Own Demand Pipeline contribution from content and program-led initiatives
Own ABM campaigns with relevant content, messaging, and assets
Media, Distribution & Community
Manage social media execution (primarily LinkedIn, selectively others)
Own video content creation and YouTube strategy execution
Drive presence on Reddit and Medium for authority and niche engagement
Work closely with design and video teams to ensure consistent output
Collaboration & Alignment
Work closely with:
Assistant Marketing Manager Revenue Ops & Performance
Sales and Growth teams (US)
Leadership stakeholders
Ensure content and programs are aligned to active campaigns and pipeline goals

Experience Required:

Content Specialist