Content Specialist

Marketing Team Lead Content & Merchant Communications

Company: Paytm Payments Services Limited

Location: Noida

Role Overview

The Marketing Team Lead Content & Merchant Communications will lead the creation and execution of high-impact content that drives merchant engagement, product adoption, and brand consistency across Paytms merchant ecosystem. The role will focus on developing compelling content across lifecycle communication channels including email, in-app, push notifications, landing pages, and marketing campaigns.

This role requires a strong storyteller who can translate complex fintech products, regulatory updates, and platform features into clear, engaging, and merchant-friendly content, while collaborating closely with product, marketing, and design teams.

Key Responsibilities

Content Strategy & Development

• Lead the content strategy for merchant communications across lifecycle marketing channels.
• Create compelling and clear content for email campaigns, in-app messaging, push notifications, landing pages, and banners.
• Develop merchant-focused narratives and storytelling that simplify complex fintech products and solutions.
• Build and maintain a consistent brand voice across all merchant communication touchpoints.
• Own the content calendar aligned with product launches, campaigns, and regulatory communication needs.

Campaign & Lifecycle Content

• Design and execute content for merchant lifecycle journeys, including:
• Merchant onboarding
• Product adoption
• Feature launches
• Engagement campaigns
• Regulatory and compliance updates
• Support go-to-market product launches with clear and impactful messaging.
• Develop moment marketing and engagement content to improve merchant interaction and product awareness.

Content Optimization & Performance

• Work with marketing and analytics teams to optimize content performance based on campaign metrics.
• Continuously improve messaging through A/B testing, content experiments, and engagement insights.
• Ensure clarity, accuracy, and consistency across all communication assets.

Cross-Functional Collaboration

• Collaborate with Product, Risk, Compliance, and Operations teams to translate technical updates and product features into merchant-friendly communication.
• Partner with design teams to produce high-quality creatives including email templates, banners, landing pages, and campaign assets.
• Work with marketing automation teams to deploy content across communication platforms such as CleverTap.

Brand & Channel Management

• Maintain content standards, tone of voice, and messaging guidelines across marketing channels.
• Support website content updates and product page messaging.
• Ensure all communications align with brand guidelines and regulatory requirements.

Team Leadership & Process Improvement

• Guide and mentor team members on content development, storytelling, and messaging frameworks.
• Establish scalable processes for content production, review, and approval workflows.
• Act as the central owner for merchant communication content across teams.

Key Skills & Experience

Experience

• 4+ years of experience in Content Marketing, Marketing Communications, or Lifecycle Marketing.
• Experience in Fintech, B2B, SaaS, or Payments industry preferred.

Content Expertise

• Strong content writing, storytelling, and messaging skills.
• Experience creating engaging marketing copy for digital channels.
• Ability to simplify technical and product-heavy information into clear communication.

Tools & Platforms

• Experience with:
• CleverTap or similar marketing automation tools
• Email marketing platforms
• CMS tools
• CRM platforms

Core Competencies

• Excellent written and verbal communication skills
• Strong stakeholder management and cross-team collaboration
• Data-driven approach to content optimization
• Ability to manage multiple campaigns and deadlines
• High attention to detail and brand consistency

Qualifications

• MBA (Marketing / Communications)
• OR
• B.Tech / BE with strong content and marketing experience