Content Specialist

Join Our Team as a Content Writer (L2) at Helo.ai by VivaConnect

Location: Mumbai, India

Type: Full-Time

About Helo.ai

At Helo.ai by VivaConnect, were transforming how businesses communicate with their customers through SMS, WhatsApp, RCS, Voice, and Contact Centre Solutions.

With 24+ years of industry expertise, 30+ billion engagements annually, and partnerships with Meta, Google, and leading telecom operators were trailblazers in business communication.

If youre looking to grow your career as a Content Writer with an organization that thrives on innovation, impact, and creativity your search ends here!

About the Role

As a Content Writer (L2), youll take ownership of high-quality content across blogs, case studies, website pages, guides, and more.

You will collaborate with SEO, product, design, and marketing teams to deliver content that is:

Accurate

Engaging

SEO-friendly

Brand-aligned

You will play a key role in building Helo.ais content engine.

Your Day-to-Day Responsibilities Content Ownership

1.

Take full ownership of content pieces from research to publishing. Write blogs, case studies, website pages, and long-form guides.

Understand briefs, propose structure, and deliver polished drafts.

Ensure formatting, grammar, internal linking, and metadata accuracy.

2. SEO Writing & Optimization

Use SEO principles for ranking and discoverability.

Add keywords naturally in headings, body, and metadata.

Optimize structure, slugs, and content flow for on-page SEO. Ensure zero SEO issues with inputs from SEO/web teams.

3. Content Calendar Management

Contribute ideas during weekly planning sessions.

Keep your assigned tasks updated (In Progress, Review, Done). Meet deadlines and flag delays early.

4. Cross-Functional Collaboration

Work with product teams for content accuracy.

Coordinate with designers for visuals and layouts.

Share content with social, email, and web teams for distribution.

Support campaigns with ad copies, CTAs, and short-form content.

5. Brand Voice Consistency

Maintain Helo.ais tone simple, conversational, user-first.

Follow voice guides, vocabulary rules, and formatting standards. Ensure brand alignment across all content types.

6. Content Refresh & Audits

Identify outdated content, broken links, and old stats.

Refresh, rewrite, or improve older pieces to current standards. Maintain a tracker of updated content.

7. Peer Review & Quality Checks

Review peers' content and provide constructive feedback.

Spot grammar errors, SEO gaps, tone mismatches, and factual issues. Ensure content is error-free before publishing.

8. Learning & Growth

Attend internal training and external learning programs.

Explore new content styles (explainers, interviews, listicles, etc.). Reduce repeat feedback errors and track writing improvements.

Your Growth @ Helo.ai

Here, growth is holistic, not just vertical!

Work on high-impact, high-visibility content projects.

Access training, certifications, and mentorship programs.

Collaborate closely with SEO, design, marketing, and product teams. Build strong storytelling, writing, and SEO mastery.

Grow your portfolio with enterprise-level content.

Knowledge & Skill-set Required

Excellent writing and grammar skills.

Understanding of SEO and keyword placement. Ability to research and simplify complex topics.

Familiarity with Google Docs, SEO tools, and CMS platforms. Strong communication and time-management skills.

Detail-oriented, proactive, and collaborative.

Why Helo.ai?

Growth Playground: Be part of Indias $2B CPaaS market.

Big Impact: Your content supports top enterprise brands.

Inclusive Culture: A supportive team that celebrates YOU.

Exciting Projects: Work with diverse industries and campaigns.

Fun Workplace: Engaging activities that make Mondays fun.

Endless Learning: Work closely with experts to sharpen your skills.

Equal Opportunity Employer

At Helo.ai, we celebrate diversity and are committed to building an inclusive and collaborative environment for all.

If youve got the passion, weve got the platform to help you shine.