Content Specialist

About Bolt.Earth

At Bolt.Earth, were building the backbone of sustainable mobilityfast. We are on a mission to power Indias EV future with the worlds most reliable, accessible, and user-friendly EV charging network. Our connected ecosystem featuring a range of chargers suitable for 2-, 3-and 4-wheelers, a seamless CMS system, and an intuitive mobile app breaks down barriers to EV adoption and makes range anxiety a thing of the past.

Role Overview:

Position: Content Specialist

Location: Bengaluru

What Youll Own

• Blogs: Produce insightful and informative blogs that establish Bolt.Earth as a thought leader in the EV charging space.
• Marketing Campaigns: Craft compelling ad copies and campaign content that captivates our target audience and drives conversions and leads.
• Email Marketing: Draft persuasive and engaging emails to nurture leads, retain customers, and promote our products and services.
• Product Collaterals: Design and write content for brochures, flyers, and other print materials to communicate our offerings and values effectively.
• Branding: Build and curate content for our outdoor channels & deployments to increase interactions and brand recall.
• Social Media Content: Develop and execute a robust social media strategy, creating engaging content that aligns with our brand voice and drives interaction across platforms.
• Collaboration: Work closely with the marketing team and other departments to ensure cohesive and impactful content across all channels.

What You Bring:

• Minimum of 4 years of experience in content creation, preferably in the technology or automotive industry.
• Strong writing and editing skills, with an ability to adapt tone and style to different platforms and audiences.
• Experience with data analysis and using insights to inform content strategy.
• Excellent organizational and project management skills.
• Ability to work collaboratively in a fast-paced environment.
• Passion for electric vehicles and sustainability is a plus.
• Bachelor's degree in marketing, mass communications, journalism, English or related fields.

Why Youll Love Working Here :

• Innovate Without Limits: Branch out of your comfort zone and experiment with new tools, channels, and processes.
• Drive the EV Revolution: Your work will directly shape how thousands of users charge, book, and pay, every single day.
• Fast-Paced Growth, Real Impact: We move fast, test faster, and iterate on real-world data, your insights wont sit in a folder.
• Quarterly off-sites, hackathons, and culture-building events.

Perks That Are Actually Perky :

• Get Your EV Groove On: Well cover your EV EMIs. Yes, really.
• Grow Like Crazy: Courses, mentoring, and all the feedback you can handle.
• Flex It Out: Work how you work best WFO or hybrid.
• Top-Tier Wellness: Flexible schedules, insurance, comprehensive wellness programs, and mental health support.
• Referral Rewards: Share the Bolt.Earth love and earn 50% of monthly CTC of the candidate.