Content Publisher and Analytics Specialist - GDS Brand Marketing and Communications

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

Content Publisher and Analytics Specialist – Brand Marketing & Communications
_x000D_ Are you a confident content publisher with a passion for content management and a flair for analytics? We’re looking for a specialist who can quickly publish and manage content across our channels then track their success to ensure our internal communications are timely, impactful and data-driven.

The opportunity
_x000D_ At EY Global Delivery Services (GDS) Brand Marketing & Communications, we work hand-in-hand with the business to: build awareness of our services and solutions; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY and the GDS brand.

We work in a fast-paced, global environment and are responsible for campaign design and content development for a variety of internal channels and global programs to help people better understand EY GDS, feel empowered and inspired by our leaders, and connected to our strategy.

We’re looking for a content professional to support our internal communications teams with content publishing across our new Adobe-based intranet, our business-facing SharePoint site and to create and send emails via Marketo. In this central role, you will have exposure to the full the breadth of our content, and will be tasked to source data to measure its performance and build regular performance reports.

Your key responsibilities
_x000D_ •    Publish all content to the Adobe-based intranet (AEM) and SharePoint
_x000D_ •    Prepare and send emails using Marketo
_x000D_ •    Collect and manage the compilation of all internal communications metrics using Adobe Analytics, on-platform analytics and other internal tools
_x000D_ •    Reporting through completing PowerPoint templates, Microsoft Excel reporting and data manipulation or PowerBI
_x000D_ •    Advocate and implement best practices in layout consistency, content formatting, SEO, accessibility, and analytics
_x000D_ •    Support the wider Enablement team with administrative support and routine tasks
_x000D_ •    Maintain the organization-wide internal campaign planner and communications calendar

Skills and attributes for success
_x000D_ •    Strong knowledge of Adobe Experience Manager (AEM) for content creation and management
_x000D_ •    Demonstrable experience preparing and sending emails using Marketo
_x000D_ •    Ability to maintain and update SharePoint sites
_x000D_ •    Familiarity with analytics tools such as Adobe Analytics and Power BI
_x000D_ •    Technologically capable with an affinity for using multiple internal communication tools and platforms
_x000D_ •    Exceptional attention to detail with an eye for layout, structure and accuracy
_x000D_ •    Knowledge of accessibility standards and tagging best practices for content discoverability
_x000D_ •    Ability to collaborate, team and network across a matrixed organization
_x000D_ •    Ability to identify best practices, challenges and be a problem solver
_x000D_ •    Strong project management, problem-solving and teaming abilities
_x000D_ •    Strong deadline-orientation and ability to work under tight deadlines

To qualify for the role, you must have
_x000D_ •    4+ years’ proven experience in a similar role, working within a Marketing, Communication or Digital Content team 
_x000D_ •    Previous experience in large, matrix organizations

EY | Building a better working world 

 
_x000D_ EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.  

 
_x000D_ Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.  

 
_x000D_ Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.