Content Marketing Associate

THE ROLE

Were looking for a Content Marketing Associate who can think like an editor, write like a storyteller, and execute like a growth marketer. Youll be the driving force behind happierworks content marketing and thought leadership engine responsible for building our brand presence, sparking conversations, and creating viral moments on YouTube and LinkedIn across the Americas(AMER) and India markets.

Youll work hand-in-hand with our Visual Designer to produce end-to-end content from ideation and scripting to publishing and performance analysis. Together, youll own the creative pipeline that turns happierworks product vision and HR expertise into content that can entice top leaders and executives of organizations.

This is not a write blogs and schedule posts role. This is a content strategist and viral content architect role for someone who is obsessed with what makes people click, watch, comment, and share.

KEY RESPONSIBILITIES

Content Strategy & Creation

Develop and execute a comprehensive content marketing strategy for LinkedIn and YouTube, tailored for AMER and India audiences.

Write compelling long-form and short-form content: blog posts, LinkedIn articles, newsletter editions, thought leadership pieces, video scripts, ad copy, carousels, and social media posts.

Create content calendars, campaign briefs, and editorial plans that align with product

launches, industry trends, and seasonal moments.

Craft narratives around happierworks product capabilities, translating complex enterprise HRMS features into relatable, human stories.

YouTube & Video Content

Conceptualize and script YouTube videos including product explainers, thought leadership interviews, trend commentary, shorts, and series formats.

Collaborate with the Visual Designer on video production, storyboarding, and post-production direction.

Optimize video content for discoverability: titles, thumbnails (brief the designer), descriptions, tags, chapters, and end screens.

Analyze YouTube analytics to identify whats working and double down on high-performing formats and topics.

LinkedIn & Thought Leadership

Build and execute a LinkedIn thought leadership program for the happierwork brand page and founder/leadership personal brands.

Write and ghostwrite high-engagement LinkedIn posts, articles, and comment strategies that spark conversation and build community.

Engineer viral LinkedIn moments leveraging hooks, storytelling frameworks, contrarian takes, and data-driven insights.

Engage with the HR tech and future-of-work community on LinkedIn to grow happierworks influence and network.

Virality & Growth

Study and reverse-engineer viral content patterns on LinkedIn and YouTube in both AMER and Indian markets.

Experiment with formats, posting cadences, hooks, and distribution strategies to maximize reach and engagement.

Build repeatable content flywheels repurposing long-form content into multiple formats (video shorts carousel post newsletter).

Track and report on content performance metrics (impressions, engagement rate, watch time, subscriber growth, leads generated) and iterate relentlessly.

Cross-Functional Collaboration

Partner closely with the Visual Designer to brief and co-create all visual and video assets.

Collaborate with Product, Sales, and Customer Success teams to mine insights, customer stories, and product narratives.

Work with the founding team to shape happierworks brand voice, editorial tone, and content positioning.

REQUIREMENTS

Skills & Experience:

24+ years of experience in content marketing, editorial, brand journalism, or social media marketing.

Exceptional writing and storytelling skills in English you can write everything from a 2,000 word thought piece to a 50-word hook that stops the scroll.

Deep, demonstrable understanding of LinkedIns algorithm, content formats, and engagement dynamics.

Strong grasp of YouTube content strategy: SEO, audience retention, thumbnail psychology, and format experimentation.

Experience creating content for B2B, SaaS, or enterprise audiences HR tech experience is a major plus.

Ability to write for and adapt tone across both AMER and Indian audiences, understanding cultural nuances that affect content performance.

Data-driven mindset you track what works, know your metrics, and let performance inform creative decisions.

Experience with content marketing tools: CMS platforms, social scheduling tools (Buffer, Hootsuite, or similar), email marketing platforms, and analytics dashboards.

Strong project management skills ability to manage editorial calendars, briefs, and multiple content workstreams simultaneously.

Self-starter who thrives in ambiguity and can build content systems from scratch in a fast-paced startup environment.

Mindset & Traits:

Obsessed with virality you study what makes content spread and can articulate why a post went viral or flopped.

Strong opinion, loosely held you bring bold ideas but iterate based on data and feedback.

Naturally curious about HR, the future of work, AI in the workplace, and how organizations can make work better for people.

Excellent collaborator who can brief a designer, align with leadership, and work autonomously on execution.

NICE TO HAVE

Creator-First Mindset (Strongly Preferred): Candidates who have built and grown their own YouTube channel, TikTok account, Instagram page, LinkedIn page, or any other social media presence to 1,000+ subscribers/followers will be strongly preferred.

Personal LinkedIn following or track record of creating viral LinkedIn content.

Experience building or managing a YouTube channel with measurable growth.

Familiarity with SEO and organic content distribution strategies.

Experience with AI writing and research tools (Gemini, ChatGPT, Claude, Jasper, etc.) to augment content production.

Podcast production or audio content experience.

Basic understanding of performance marketing how organic content feeds into paid amplification and demand generation.

Experience working in or creating content for the Indian and/or North American HR tech ecosystem.

Welcome to Searce

The process-first, AI-native modern tech consultancy that's rewriting the rules.

We dont do traditional.

As an engineering-led consultancy, we are dedicated to relentlessly improving the real business outcomes. Our solvers co-innovate with clients to futurify operations and make processes smarter, faster & better. We build alongside our clients. Not for the vanity metrics. But for the transformation to embed lasting competitive advantage for our clients.

The result? Modern business reinvention, built on math, tech, and clarity of purpose

ABOUT HAPPIERWORK

happierwork is an AI-native People Operating System designed to empower organizations to make work better and people happier. We are evolving people processes to be smarter, faster, and better from hire to retire. Our enterprise platform serves as the intelligent backbone for modern people operations, and were building a content engine that positions happierwork as the defining voice in the future of work.

WHY JOIN HAPPIERWORK?

Shape the narrative of an AI-native product thats redefining how organizations manage their people.

Work directly with the founding team your content strategy will directly influence brand perception and growth.

Full creative ownership over happierworks content engine across two of the worlds most dynamic markets.

Collaborate with a talented Visual Designer to produce best-in-class content without agency dependencies.

Opportunity to build the content marketing function from the ground up and grow with the company.

A culture that truly practices what it preaches about making work better & people happier

HOW TO APPLY

Send us your portfolio or writing samples along with links to LinkedIn posts or YouTube content youve created or managed. Include a brief note on how youd approach building happierworks content presence on LinkedIn and YouTube from scratch. Bonus points if you share a content idea or sample post youd create for happierwork.