Content Marketer

About Keka

Keka is Indias #1 HR-Tech platform for SMBs, mid-market, and enterprise customers, now expanding aggressively across GCC and the US. Our unified SaaS platform powers everything from Core HR to Payroll, Talent, and Employee Experience for 10,000+ customers.

As we expand globally, Finance & Planning is becoming one of our most strategic pillarsenabling accurate payroll, compensation planning, budgeting, and workforce forecasting at scale.

Location: Hyderabad

Experience: 2-5 years

About the Role

Were looking for a Junior Content Marketer who can own strategy, execution, and outcomes end-to-end. This is a high-impact role where you will define content direction, lead multi-channel campaigns, experiment with AI-led content models, and mentor team members all with one goal: getting more demand, more eyeballs, and more revenue-aligned content out the door.

What Youll Do

Own content projects and campaigns end-to-end from ideation and storytelling to publishing, distribution, and performance tracking.

Lead the creation of high-quality content across formats: SEO blogs, demand-gen assets, product narratives, emails, landing pages, videos, and campaign scripts.

Develop and execute SEO and AI-SEO strategies, ensuring we rank for high-intent, competitive keywords.

Use SEO tools such as Ahrefs, SEMrush, Google Analytics, Search Console, etc., to drive insights, opportunities, and growth.

Work closely with product, demand-gen, design, and sales to create content aligned with funnels and campaign goals.

Continuously experiment with fun, innovative, eye-catching content formats to drive awareness and demand.

Keep a strong pulse on LLM optimization, generative AI workflows, and emerging content tech.

What Were Looking For

2-5 years of hands-on B2B SaaS content experience.

Proven track record of owning content projects end-to-end with measurable business outcomes.

Strong command over SEO strategy, keyword research, and competitive analysis.

Fluency with SEO and analytics tools: Ahrefs, SEMrush, Search Console, GA, etc.

Deep understanding of how content drives demand, pipeline, and revenue.

Experience mentoring or guiding junior team members.

Strong expertise in narrative building, product storytelling, and writing for different stages of the funnel.

Comfort working with AI tools, content automation workflows, and LLM-driven optimization strategies.