Content Manager

Role Overview

As the Automobile Domain Lead / Auto Content Manager, you will play a pivotal role in delivering high-quality automobile training and content solutions across formats. You will be responsible for end-to-end ownership of content projectsensuring timely delivery, optimal utilization of resources, and adherence to defined operating margins.

You will operate at the intersection of Client Management, Content Leadership, Subject Matter Expertise, Quality Assurance, and Training Excellence . This role requires strong analytical and creative thinking, the ability to manage multiple stakeholders, and the capability to mentor teams while working under tight deadlines.

Key Responsibilities

Client & Stakeholder Management

• Interact with key account stakeholders through face-to-face and virtual meetings.
• Pitch new content solutions and product ideas to grow existing accounts.
• Create content pitches and proposals for new content opportunities and product launches.

Content & Team Leadership

• Lead and manage a multi-disciplinary content team comprising instructional designers, content developers, graphic designers, and multimedia specialists.
• Provide subject matter guidance and creative direction to the content team.
• Review and conduct quality checks across all content formats and modalities.
• Edit, proofread, and enhance content created by instructional designers.

Content Strategy & Innovation

• Formulate and execute cross-platform content strategies aligned with short- and long-term business goals.
• Brainstorm with internal teams to develop innovative and engaging content ideas.
• Infuse creativity into content initiatives by staying updated with industry and technology trends.
• Develop content that drives learner engagement and business impact.

Training & Capability Building

• Act as a Master Trainer by conducting Train-the-Trainer (TTT) programs and boot camps for product launches.
• Upskill trainers on new and emerging automobile technologies (ICE and EV).

Project Management

• Initiate projects by defining scope, objectives, timelines, and deliverables.
• Plan, track, and manage content projects to ensure on-time and high-quality delivery.
• Maintain effective communication with project teams, management, and stakeholders.
• Prepare project documentation, MIS, and reports for management review.

Digital & Analytics

• Manage content across platforms including LMS, websites, email, and social media.
• Track web and content analytics to measure engagement and effectiveness.
• Use content management systems to analyze traffic and learner/user engagement metrics.

Knowledge Requirements

• Strong Automobile Subject Matter Expertise in 2W & 4W (ICE and EVs) , including current and emerging technologies.
• In-depth understanding of Instructional Design principles , including:
• eLearning design
• Adult learning theory
• Video, multimedia, and graphic content production
• Working knowledge of content authoring tools such as Articulate Storyline, Adobe Captivate , etc.
• Functional understanding of graphic and video tools including Adobe Creative Cloud (After Effects, Animate, Premiere Pro, Photoshop, Illustrator).
• Sound knowledge of project management and supervisory principles .

Skill Requirements

• Excellent client management and stakeholder communication skills.
• Strong content cost and margin management capabilities.
• High proficiency in written and spoken English.
• Ability to create impactful presentations using PowerPoint.
• Quality management and attention to detail.
• Master Trainer capabilities with strong facilitation skills.
• Pre-sales exposure including creation of proposals and client pitches.
• Strong leadership, teamwork, and coordination skills.
• Ability to manage multiple projects and deliver consistent quality within tight timelines.
• Creative mindset with the ability to develop original and engaging content.
• Strong organizational and time-management skills.

Educational Qualifications

• Bachelors degree in Engineering (B.E./B.Tech.) or B.Sc. (preferred).
• Automobile / Mechanical Engineering background preferred.
• MBA is an added advantage.

Work Environment & Travel

• Hybrid work environment with flexibility for work-from-home on select days.
• Occasional inter-city and intra-city travel for client meetings and project-related engagements.