Content Manager

Manager Content | MobiKwik (Reporting to Content Head)

Work Location : Gurgoan ( WFO)

Lets build a career and write a legacy together.

MobiKwik is one of Indias largest FinTech platforms, powering digital payments and Buy Now Pay Later (BNPL) solutions for millions. Our mission is simple yet ambitious: make digital payments easy, fast, and secure for everyone.

More than a payments platform, MobiKwik is a community driven by innovation, ownership, and impact. If storytelling excites you and strategy fuels you this role is for you.

About the Role

We are looking for an experienced Content Manager to lead MobiKwiks content strategy and execution across platforms. This is a senior, hands-on leadership role where you will shape brand narratives, mentor a strong content team, and drive measurable impact through content.

What Youll Do

Content Strategy & Planning

• Design and execute a comprehensive content roadmap aligned with MobiKwiks brand and marketing goals
• Partner with marketing, product, design, and growth teams to define content tone, style, and objectives

Content Creation & Execution

• Create high-quality, engaging content for blogs, websites, email campaigns, social media, and marketing assets
• Ensure all content is SEO-optimized and tailored to the target audience
• Develop customer-centric content across the entire customer journey awareness to conversion and retention

Brand Storytelling

• Craft compelling narratives that communicate MobiKwiks mission, vision, and product value
• Maintain a consistent brand voice across all channels by working closely with creative and product teams

Team Leadership & Collaboration

• Lead, mentor, and inspire a team of writers, editors, and freelancers
• Foster a culture of creativity, ownership, and high-quality execution

Performance & Optimization

• Track content performance using analytics tools and optimize strategy based on insights
• Experiment with new formats and storytelling approaches to drive engagement and growth

Market & Trend Awareness

• Stay updated on industry trends, emerging formats, and audience behavior
• Bring best practices into the content ecosystem to stay ahead in a competitive fintech space

What You Bring

Experience & Expertise

• 810 years of content experience, with 3+ years in a managerial role
• Proven success in building content strategies for digital-first brands (fintech/tech preferred)

Skills That Matter

• Exceptional writing, editing, and storytelling skills with a strong portfolio
• Solid understanding of SEO, CMS platforms, and content analytics
• Ability to adapt tone and messaging across multiple platforms
• Create high quality content for social media (all platforms and all types: long form videos, reels, statics and carousels), CRM channels (notifications, emails), in-app banners and internal communication assets.

Leadership & Strategy

• Strong people leadership and mentorship skills
• Excellent project management and prioritization abilities
• Deep understanding of audience segmentation and personalization
• Data-driven mindset balanced with creative thinking

Qualifications

• Bachelors or Masters degree in English, Journalism, Communications, or related fields
• Exposure to multimedia formats (video scripts, podcasts) is a plus

Why Join MobiKwik?

• Progressive career growth with end-to-end ownership
• Flexible work environment and healthy work-life balance
• Reward & recognitiondriven culture
• Lean hierarchy with high visibility and impact
• Opportunity to shape a brand used by millions every day

Life at MobiKwik Success Stories

• Anands Journey:
• https://www.linkedin.com/posts/mobikwik_anands-story-activity-7042022311314567168-uGMl
• Saurabhs Story:
• https://www.linkedin.com/posts/mobikwik_saurabh-gupta-activity-7038764555186962433-i0El
• #MobiKwikTribe Culture:
• https://www.linkedin.com/posts/mobikwik_mobikwiktribe-workculture-mobikwik-activity-7035849896507097089-WVuS