Content Manager

About Ivy Homes

Ivy Homes is reimagining how people buy and sell homes by building a more transparent, tech-enabled and customer-first real estate experience. We buy homes, renovate them and resell them. Founded by IIT alums and backed by Y Combinator and Khosla Ventures, were shortening the time taken to buy and sell homes. To sellers, we pay upfront and offer them instant liquidity. To buyers, we offer move-in ready, newly renovated and legally cleared homes. What we do is a little too different for the risk-averse and confused Indian homebuyer / seller. Content plays a central role in how we educate, build trust, and show up consistently across every consumer touchpoint.

Role Overview

Were looking for a Content Manager who thinks beyond formats and platforms someone who enjoys shaping narratives, simplifying complex ideas, and leaving a clear imprint across products, processes, and customer journeys.

This role is not confined to social media calendars or paid campaigns. You will own and influence content across long-form storytelling, education, brand voice, and sales enablement, working closely with marketing, sales, product, and leadership teams.

What Youll Work On

Your work will broadly fall into three core content pillars:

Thought Leadership

• Long-form YouTube scripts and video narratives
• Editorials for newspapers and publications
• Founder and leadership perspectives on real estate, housing, and consumer trends

Real Estate Education

• Explainer content for first-time home buyers and sellers
• Blogs, newsletters, and videos that break down complex real estate concepts
• Educational narratives that build trust and authority

The Ivy Homes Model

• Clear, compelling explanations of how Ivy Homes works
• Storytelling that communicates our value proposition simply and credibly
• Content that aligns sales, marketing, and product messaging

Beyond Core Content

Youll also contribute to enhancing every consumer touchpoint through thoughtful content interventions, including but not limited to:

• Chatbot and conversational content
• Brochures, pitch decks, and customer-facing collateral
• Sales scripts and talking points used by the sales team
• Website copy and product messaging

This is a role where content directly shapes customer experience, not just marketing output.

What Youll Do

• Own content creation across formats: video scripts, blogs, newsletters, editorials, brochures, and internal enablement material
• Work closely with multiple teams to ensure consistency of voice and clarity of messaging
• Translate complex real estate concepts into simple, engaging narratives
• Continuously refine Ivy Homes brand voice across channels and touchpoints
• Experiment with new content ideas without being limited by platforms or media budgets

What Were Looking For

• Strong writing and storytelling skills across long-form formats
• Ability to explain complex topics in a simple, structured, and engaging way
• Comfort working across ambiguity with no rigid boundaries between marketing, product, and sales
• Curiosity about real estate, consumer behavior, and business models
• Someone who takes ownership and enjoys building things from scratch

Bonus Points If You Have

• Experience with YouTube or video-first storytelling
• Background in journalism, editorial writing, or long-form content
• Exposure to real estate, fintech, consumer tech, or marketplaces

Why This Role Is Different

• You wont be boxed into platforms, formats, or paid media
• Youll influence how customers understand, trust, and experience Ivy Homes
• Youll leave a lasting imprint across processes, products, and people, not just campaigns
• Youll work closely with leadership and shape the companys narrative as we scale