Content Lead - Social Media

About Earthful:

Earthful is a VC-funded FMCG brand building Indias most trusted clean-label wellness products. We were recently featured on Shark Tank India and have raised a Pre-Series A round led by V3 Ventures and Fireside Ventures.

The founders (Sudha Gogineni and Veda Gogineni ) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.

Earthful is a fast-growing startup , offering high ownership and the opportunity to work closely with the founders. We are looking for a candidate who is passionate about scaling a startup!

Job Summary:

Earthful is looking for a Content Lead Social Media to grow Earthfuls organic reach. Youll turn ideas into scroll-stopping content, run our social calendars, and make things happen smartly with creators, influencers, agencies, or internal teams.

Location : Full-time, On-site, Mumbai Office

Roles and Responsibilities:

• Own end-to-end social media content calendars for all organic platforms.
• Conceptualise original, high-impact content ideas aligned with brand and growth goals.
• Drive organic traffic to Earthfuls social pages and website through consistent, engaging content.
• Execute content in a smart, resourceful way using creators, influencers, agencies, or in-house formats.
• Identify and collaborate with relevant creators and influencers for organic content.
• Write clear, actionable creative briefs for designers, creators, and agencies.
• Work closely with brand, marketing, and creative teams to ensure content consistency.
• Track performance and refine content based on whats working organically.

Skill sets:

• 1+ years of experience in managing Instagram or Youtube content calendars
• Out-of-the box Creative thinker
• Running your own Insta/Youtube page is a bonus.
• Creator & influencer collaboration savvy
• Knows how to give a creative brief & executes fast with Jugaad!

Be a part of Earthfuls Family!

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