Content Lead

Role Overview

We are looking for a Content Lead to own the strategy, execution, and delivery of our content

across multiple formatsblogs, videos, social media, newsletters, podcasts, and more. The role

is less about being a subject-matter expert in financial markets and more about building and

scaling a content ecosystem that educates, engages, and builds trust with our audience. The

ideal candidate is a strong storyteller, a strategic thinker, and an execution champion who can

manage creators, agencies, and cross-functional teams to deliver high-quality, impactful content.

Key Responsibilities

Content Strategy & Leadership

Define and execute the end-to-end content strategy aligned with business, brand, and

growth goals.

Ensure consistency in brand voice, tone, and messaging across all formats and channels.

Build and manage a dynamic content calendar covering educational, engagement-driven,

and campaign-specific content.

Collaborate with subject-matter experts for accuracy, while ensuring content is accessible

and engaging.

Content Creation & Formats

Oversee the creation of:

o Written Content: Blogs, articles, newsletters, FAQs, and long-form explainers.

o Video Content: Market explainers, how-to guides, product walk-throughs,

short-form reels.

o Social Media: Infographics, real-time updates, campaigns, and interactive

engagement formats.

o Audio Content: Podcasts, daily/weekly updates, and interviews with experts.

o Flagship Content: Annual reports, whitepapers, research collaborations, and

case studies.

Execution & Performance

Manage internal teams, agencies, and freelancers to deliver high-quality, on-time content.

Ensure maximum reach by leveraging SEO, social distribution, paid boosts, and

partnerships.

Track performance across channels, measure ROI of content initiatives, and refine

strategy accordingly.Team & Stakeholder Management

Lead a small team of writers, video producers, and designers.

Partner with product, marketing, PR, and external experts to create integrated campaigns.

Manage agency relationships and oversee deliverables.

Qualifications & Skills

69 years of experience in content marketing, brand communications, or digital media,

with at least 23 years in a leadership role.

Proven ability to build and execute multi-format content strategies.

Strong project management skills with the ability to manage multiple stakeholders and

deadlines.

Excellent writing/editing skills and a keen sense of storytelling.

Familiarity with SEO, analytics, and digital content best practices.

Experience managing agencies, freelancers, and creative teams.

Company Link- https://finvasia.com

About the Company:

Finvasia is a multi-disciplinary, multinational organisation that owns and operates over a

dozen brands across financial services, technology, real estate and healthcare verticals.

Over the last 13 years of our history, Finvasia has managed funds for some of the notable

hedge funds of the Wall street, launched the first and only commission free ecosystem for

listed and fee based financial products in India, provided technology to some of the nota-

ble listed and unlisted financial services entities across the globe, launched medically

proven diabetes reversal program and engaged scientist from various specialised fields to

build nano and micro medical devices that can monitor and assist in various body

functions.

In the last 13 years, we have catered to a few million clients in over 180 countries directly

or via one of our subsidiaries. Some of the notable brands owned by Finvasia are Fxview,

Shoonya, Zulutrade, AAAfx, ACT Trader, CapitalWallet, Gini Health, bodyLoop,

StackFlow, Finvasia estates, and portfolios.com Our team comprises over 350 employees

that work in our offices across India, UK, Greece, Cyprus, Canada, Mauritius and

USA.Our team enjoys a collegiate environment and get to work across a multitude of

brands, products,technologies,and industry segments and get an opportunity to get more

global exposure while working with teams from different parts of the globe.

As a company, Finvasia is an equal-opportunity employer that respects and encourages

diversity and inclusion.