Content Development Specialist
Accenture
2 - 3 years
Noida
Posted: 16/05/2025
Job Description
Designation: Content Development Specialist
Qualifications:BBA
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? This role will collaborate with our account s internal clients/stakeholders and lead the creation, optimization and activation of campaign activities using our central engagement marketing platform, Adobe Marketo Engage. Specifically, to support all tactics/channels with which we go-to-market: email marketing, events (virtual, in-person), paid advertising/content syndication (including API connectivity with partners), web/content engagement, solution-specific nurture flows, telemarketing/teleprospecting, our lead management process, proper tracking/attribution, manually importing activities, custom landing page design, etc. In this role, you will partner with country/field marketers in all phases of our campaign framework including request submission/intake (using Adobe Workfront), requirements gathering, asset build-out, custom campaign flows/logic, testing, engagement tracking, scheduled execution and reporting/analytics. You will be working on Adobe Marketo Engage which is a marketing automation software that helps marketers master digital marketing to engage customers and prospects.
What are we looking for? Preferred Skills: o Proven ability to work independently and as a team member; and ability to work under tight deadlines o Manage the relationship/budget with select vendors o Strong project management and facilitation skills o Ability to act as a trusted advisor and not always accept what’s requested; outside-the-box thinking/recommendations o Strong communication skills (over-communicating in this role is paramount) o Must display professionalism and confidence o Strong organizational, multi-tasking, and time-management skills o Ability to work with multiple stakeholders across various time zones o Willingness to support time zones that don’t necessarily align to the local time zone o Demonstrate the appropriate technical acumen/desire to operate in a highly complex, customized and powerful engagement marketing platform like Marketo o Ability to effectively operate and collaborate in a virtual work environment o Knowledge and experience using the Microsoft Teams and Dynamics 365 CRM platform Qualifications: o 2-3 years of experience in B2B campaign design, integrated marketing and demand generation. o 1 year or more of Marketo-specific experience. o Bachelor’s degree in business o Marketo Certified Expert certification is desired.
Certifications: Marketo Certified Associate (MCA) - Marketo
Roles and Responsibilities: Key Responsibilities: Ability to support the following Marketo features/requirements: o Channels/tags/program statuses/program setup o Data management/optimization o Programs (including engagement programs, event and email programs) o Trigger and batch smart campaigns o A/B testing (emails and landing pages) o Real-time alerts o Manual campaign response tracking and attribution (e.g., UTM parameters) o Cloning assets/programs o Replicating and understanding existing/pre-built program templates to support new requests o Snippets/segments/tokens o Standard analytics/reporting o Marketo Advanced Analytics (Revenue Explorer) o A solid understanding of our highly customized Marketo environmentBBA
About Accenture
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.Visit us at www.accenture.com
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
About Company
Accenture is a global professional services company specializing in consulting, technology, and outsourcing services. Headquartered in Dublin, Ireland, Accenture provides a wide range of services in strategy, digital, technology, operations, and consulting. It helps organizations improve their performance and create sustainable value by leveraging technology and industry expertise. Accenture works across various sectors, including financial services, healthcare, telecommunications, energy, and more. Known for its deep focus on innovation, Accenture partners with leading technology companies to drive digital transformation and help clients navigate complex challenges in an increasingly digital world.
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