Content Creator (UGC Content)- Immediate joiner

Employment Type: Full-Time

Work Mode: In-Office

Location: Gurugram

Create high-performing UGC-style video ads for Meta (Instagram & Facebook) and YouTube that drive engagement, retention, and conversions.

Are you a content creator who lives and breathes social media trends? Do you love breaking down why certain ads go viral and others dont?

Were looking for a UGC Content Creator & Scriptwriter who will take end-to-end ownership of performance-driven video ads from trend research and scripting to casting, production, and optimization. Youll work closely with editors, freelancers, and internal teams to produce ads that scale.

• Research UGC, viral, and winning ad trends across Meta & YouTube
• Analyze consumer psychology through content audits, interviews, and Gen AI tools
• Identify high-performing hooks, patterns, and formats

• Write compelling, conversion-focused UGC scripts
• Create strong hooks within the first 3 seconds
• Maintain high retention through storytelling and pacing

• Shortlist and coordinate with UGC creators / actors
• Collaborate with freelancers and casting agencies

• Shoot UGC-style ads using mobile phones or professional setups
• Ensure raw footage aligns with creative vision and platform specs

• Create detailed briefs for editors
• Share mockups using tools like Canva to visualize ad concepts
• Ensure final creatives align with scripts and performance goals

• Track ad performance (CTR, Hook Rate, Hold Rate, ROAS)
• Iterate and optimize creatives based on data and insights

• Deep curiosity to understand consumer behavior & intent
• Strong creative instincts paired with a performance mindset
• Ability to build high-retention, scroll-stopping hooks
• End-to-end ownership mindset think like a founder
• Comfort working fast in a high-impact, performance-driven environment

• Strong portfolio showcasing UGC content & ad scripting
• Deep understanding of viral & UGC-style content
• Solid knowledge of social platforms and ad formats
• Education: No bar
• Age: No bar

Interested candidates can share their portfolio at:

eshita.singh@planetspark.in