Content Creator - (Instagram/Reels)

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being Indias most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lakh customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on...

What makes the role meaty ?

• Plan and execute shoots for daily social content across offline store channels, ensuring it feels authentic, community-first, and drives brand love, consideration, and store walk-ins
• Create fast, entertainment-led content for Licious main social pages aligned with brand and business goals
• Rapidly ideate, script, and storyboard content from original concepts to high-impact reels.
• Write sharp, witty copy and captions optimized for engagement, shares, and SEO discoverability
• Own end-to-end content creation, including conceptualization, writing, proofreading, and editing
• Track social performance metrics and dashboards to refine content strategy, hooks, scripts, and engagement
• Actively engage with the community through authentic comment and DM interactions.
• Collaborate with designers and editors by briefing edits, effects, and visual direction while maintaining brand consistency

We hope that you...

• Are equally comfortable in front of the camera and behind it and great at making people feel at ease onset.
• Have 23 years of hands-on experience creating fast, high-impact content for brands.
• Are deeply obsessed with food culture (especially meat, fish, and seafood)
• Are fluent with AI tools like MidJourney, Runway, Claude, Google Veo3, and more.
• Thrive in fast-paced environments, work independently and collaborate seamlessly with teams
• Turn trends and insights into community-first, scroll-stopping ideas
• Are proactive, detail-driven, and always on top of the latest content trends and platform updates