Content and Social Media Lead

Content and Social Media Lead (Video-First, Community-Led)

Location: Bengaluru

Role: Social Media & Content Strategist

Experience: 2+ years

Salary: Up to 5 LPA

Work mode: Full-time | Work from office

Mackly is not here to play safe on social media - were building a bold, culture-led kids movement wear brand that actually moves people.

Were looking for a Content and Social Media Lead who can own content end-to-end , from ideation to publishing to performance, across social platforms and our parent community.

This is a hands-on role for someone who can think strategically, create content independently, move fast, and ensure Mackly shows up consistently, sharply, and on-culture everywhere we exist online.

What you will do :Content Strategy & Planning

Own the monthly content strategy and calendar across Instagram, YouTube Shorts, Meta platforms, Linkedin and community channels

Translate brand goals, launches, and campaigns into clear content narratives and themes

Ensure a video-first, culture-relevant content approach

Content Creation & Publishing

Ideate, create, and publish content across social platforms

Write hooks, captions, scripts, prompts, and post copies

Use tools like Canva, CapCut, InShot, Adobe Express, or similar to create visuals when needed

Collaborate with the in-house creative/video team and act as a content backup when required

Ensure fast turnaround time (TAT) from idea post

Performance & Optimisation

Track and own social media metrics: reach, watch time, saves, engagement, and growth

Analyse performance and iterate content based on insights, not assumptions

Continuously refine hooks, formats, posting patterns, and content angles

Community & Distribution

Plan and manage content for Macklys community WhatsApp groups (value-led, trust-building content)

Repurpose and adapt content for third-party platforms like Quora, Reddit, and relevant forums

Understand how content behaves differently across platforms and optimise accordingly

Culture, Trends & Tools

Stay deeply plugged into internet culture, platform trends, and format shifts

Use AI tools for ideation, scripting, research, planning, and optimisation

Act as a bridge between marketing, content, and performance teams

Who we're looking for:

2+ years of hands-on experience in content creation + social media execution

Strong understanding of reels, shorts, hooks, storytelling, and platform behaviour

Comfortable creating content independently, not just briefing others

Strategic thinker with strong execution speed

Familiar with content creation tools (Canva, CapCut, etc.) and AI tools

Able to manage multiple content streams without losing quality or consistency

Clear communicator with strong ownership mindset

Bonus if you have :

Experience handling community-led content (WhatsApp, Discord, Telegram, etc.)

Ability to read analytics and turn insights into better content

Experience posting on platforms like Quora or Reddit

Design or video skills as a strong backup, not a dependency

A strong instinct for trend forecasting and content distribution

Why Mackly :

Were a fast-growing kids movement wear brand focused on Kids innerwear, sportswear and loungewear- built around performance, movement, and active lifestyles.

Youll get real ownership, not just execution tasks - and the chance to shape how a kids sports brand shows up across social + community, not just manage it.