Community Manager

About the Role

Were looking for a Community Manager who lives and breathes community and movement . Someone who can build offline IPs from scratch, nurture a passionate community of movers, and keep the ecosystem buzzing every single day online. This is a creator-meets-strategist-meets-producer roleperfect for someone who understands culture, fitness, and what gets people to show up. Movement is culture. And this role is at the center of building Indias most exciting movement-focused community - online and IRL.

Key Responsibilities

1. Build & Lead Offline Community IPs

• Conceptualize and execute unique offline movement-led properties
• Own end-to-end execution: ideation, partnerships, production, permissions, budgets, amplification.
• Build repeatable formats that can be scaled across cities.

2. Always-On Community Building (Online + Offline)

• Grow and nurture a genuine community of movement-first individuals
• Plan community engagement rituals with the social media SPOC: challenges, AMA sessions, spotlight stories, community polls, etc.
• Identify micro-communities and expand Cults presence within them.

3. Creator, Athlete & Brand Collaborations

• Scout and onboard creators, micro-influencers, and movement enthusiasts.
• Manage relationship building, content creation, co-hosting events, and cross-platform exposure.
• Unlock co-created content formats rooted in authenticity and movement.

What You Bring

• 34 years experience in community building or culture marketing.
• Good to have experience building and/or scaling offline events or IPs.
• Comfort with fast-paced environments, ambiguity, and end-to-end ownership.
• Strong networking skillsyou love meeting people.
• A creator mindset: storytelling, social savvy, trend awareness.
• Ability to work cross-functionally with brand, content, performance, and retail teams.