Community Manager (Social Media/ORM)

Location: Gurugram

Experience: 23 years

About The Company :

Shipway by Unicommerce is a logistics platform that reduces shipping costs through courier aggregation and automation. Its key solutions include smart courier allocation, order tracking, and return automation.

Website:

About the Role

We are seeking a creative and proactive Community Manager to lead our online brand

presence and customer advocacy initiatives across Shipway. This role goes beyond social

media management, you will be the voice and bridge between our brand and customers,

ensuring every interaction builds trust, loyalty, and reputation.

You will manage social channels, online reputation, reviews, testimonials, and case

studies, while driving authentic conversations that strengthen our position as leaders in e-

commerce enablement.

Key Responsibilities

Community & Social Media Management

Build and grow active communities across LinkedIn, Instagram, YouTube, Twitter, and niche industry forums.

Plan, create, and publish engaging content (posts, stories, short-form videos) to spark conversations and amplify brand voice.

Manage and execute monthly content calendars aligned with campaigns, product launches, and events.

Track engagement, growth, and sentiment metrics to improve strategies.

Online Reputation Management (ORM)

Monitor and respond to reviews, comments, and mentions across platforms (Google, G2, Capterra, Trustpilot, social channels, Google Business Platform).

Draft professional, empathetic, and brand-safe responses to customer concerns.

Share actionable feedback with internal teams to close the loop.

Customer Reviews & Advocacy

Proactively source customer reviews, testimonials, and user-generated content.

Build relationships with customers to nurture them into brand advocates.

Case Studies & Customer Stories

Collaborate with Customer Success and Sales teams to identify case study opportunities.

Conduct customer interviews and craft impact-driven case studies in blog, PDF, or video formats.

Repurpose case studies into social snippets, quotes, and short videos.

Required Skills & Qualifications

23 years of experience in community management, social media marketing, or ORM.

Proven ability to manage social channels and communities.

Strong communication and storytelling skills (writing + on-camera presence a plus).

Hands-on experience with ORM tools (Google Alerts, Mention, Sprout Social, etc.).

Comfortable collaborating with cross-functional teams (Product, CS, Sales, Design).

Good to Have

Experience in SaaS, tech, or e-commerce ecosystem.

Exposure to influencer marketing, webinar/podcast community building, or Discord/Slack communities.

Ability to create quick-turnaround memes, trending content, or viral ideas.

Why Join Us

Build and lead communities for Indias largest e-commerce SaaS ecosystem.

Shape customer perception and be the voice of Indias Leading Shipping Aggregator Company

Opportunity to experiment with content formats, advocacy programs, and community engagement ideas.

High visibility role with leadership-level interaction and growth opportunities.