Communications and Knowledge Management_Senior Associate

PWC

5 - 10 years

Bengaluru, Kolkata

Posted: 2/27/2025

Job Description

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Operations

Management Level

Senior Associate

Job Description & Summary

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.

As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

  • Respond effectively to the diverse perspectives, needs, and feelings of others.
  • Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems.
  • Use critical thinking to break down complex concepts.
  • Understand the broader objectives of your project or role and how your work fits into the overall strategy.
  • Develop a deeper understanding of the business context and how it is changing.
  • Use reflection to develop self awareness, enhance strengths and address development areas.
  • Interpret data to inform insights and recommendations.
  • Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.

Technical Capability

Strong experience of MS Office, Sharepoint, Google Suite and other collaboration tools from Digital Marketing, Salesforce Secondary / desk research, content editing, proofreading, editorial and analytical skills

Strong command over language especially in business communication context Gain knowledge, training and work on projects requiring experience in automation/data analytics/visualisation tools (like Power BI/Gen AI Platforms) Experience in project management and planning

Key personal attribute

Ability to work with multi-cultural stakeholders

Self-starter with ability to multi-task and constantly reprioritize

Self-motivated and capable of working both independently and in a team

Creative thinking, ability to motivate people and promote new ideas Eye for detail Flexible and adaptive to changing needs of the team

Ability to analyze and anticipate stakeholder requests, interpret asks and act according to expectations

Education/qualifications:

Masters in English / Economics/Comparative Literature/International Relations/Mass Communication/MBA (Marketing) 4 years of industry experience in Big Four or other professional services organisations in Communication, Knowledge Management, Marketing or related domains

Location  : Bangalore/Kolkata/Hyderabad

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Communication, Consumer Behavior, Content Marketing, Content Strategy, Creativity, CRM Software, Customer Insight, Developing Communication Strategies, Digital Marketing, Embracing Change, Emotional Regulation, Empathy, Entertainment Management, Inclusion, Intellectual Curiosity, Learning Agility {+ 26 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

About Company

PricewaterhouseCoopers (PwC) is a global professional services firm providing audit, tax, and consulting services. PwC helps organizations manage financial risks, comply with regulations, and improve performance through its expertise in industries like finance, healthcare, and technology.

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