Cold Email Specialist

Role: Lead Generation Specialist (Cold Email Outreach Expert)

Background: IT Services / Digital Agency experience preferred

Location: Kolkata (On-site - Only candidates from Kolkata should apply)

Reporting: Founders and Leadership Team

Experience: 3 to 6 years

Language: Excellent English communication (written and verbal)

Compensation: Up to 50k (Based on experience and qualifications)

Timing: UK Shift

About the Role

We are looking for a highly skilled Lead Generation Specialist with deep experience in cold email outreach, prospecting, and outbound systems. This is not a general marketing role.

This role requires someone who can build outbound campaigns from scratch, including data sourcing, writing outbound sequences, managing deliverability, and consistently generating qualified leads/appointments.

Key Responsibilities

Cold Email Strategy & Execution

• Build complete cold outreach systems from the ground up

(ICP research list building message crafting deliverability setup reporting).

• Write high-converting, personalised outbound email sequences (intro emails, follow-ups, break-ups).
• Perform inbox/domain warm-ups, deliverability checks, and maintain healthy sender scores.
• Continuously A/B test subject lines, email copy, sending volume, send times, and CTAs.

Prospecting & Data Sourcing

• Identify and define ideal customer profiles (ICPs) and buyer personas.
• Source accurate lead data from tools like Apollo, Clay, ZoomInfo, LinkedIn Sales Navigator, etc.
• Validate emails, clean lists, and maintain high data quality.

Pipeline & CRM Management

• Track all outreach activity and lead responses in CRM (HubSpot, Pipedrive, GoHighLevel, etc.).
• Qualify leads and hand off to sales with complete context.
• Maintain consistent outbound pipeline metrics (open rates, reply rates, positive replies, meetings booked).

Performance & Optimization

• Analyse campaign performance and adjust variables to improve results.
• Report on metrics such as deliverability, response rate, lead quality, and meeting conversions.
• Recommend improvements to targeting, messaging, and lead sources.

Required Experience & Skills

• 3+ years specifically in cold email outreach / outbound lead generation

(NOT general marketing / social media / content).

• Proven ability to write cold email copy that gets replies and generates meetings.
• Strong understanding of:
• Email deliverability & warm-up systems
• DNS/SPF/DKIM/DMARC
• Multi-inbox rotation and domain strategy
• Personalisation frameworks
• Apollo, Clay, Sales Nav
• HubSpot, Pipedrive
• Data-driven approach; understands metrics and optimizes accordingly.
• Excellent written English, communication, and research skills.

Nice to Have

• Experience integrating email + LinkedIn automation workflows.
• Knowledge of scraping tools and enrichment workflows.
• Experience booking meetings for agencies, SaaS, or B2B service companies.

Why Join Us

• You will lead the outbound engine, not just follow instructions.
• Freedom to test, iterate, and implement best-practice outbound systems.
• Work with a team that values performance, innovation, and speed.
• Opportunity to scale into a senior growth or outbound operations role.