Co-Founder (With Investment) – Brand & Growth (FMCG)

Location: Bangalore / South India (preferred)

Stage: Operating business with revenue of around 36 Cr per annum

Equity: Investment at current valuation

Commitment: Full-time / Operator mindset

We are a diversified FMCG group with a strong distribution network across HoReCa, GT & MT in South India. The operational backbone is already in place warehouses, vehicles, sales relationships, and live customers.

Our next phase is brand-led scale.

We are looking to onboard a Partner / Co-Founder who can build brands that create demand, not just push products.

This is not a marketing role.

This is a chance to:

• Build and scale FMCG brands from an existing platform
• Leverage a ready distribution network instead of starting from zero
• Own brand P&L, strategy, and growth outcomes
• Create long-term value, not campaigns

You will:

• Define and build brand strategy (positioning, pricing, architecture)
• Lead go-to-market across HoReCa, GT, MT and selective D2C
• Drive demand creation, not just awareness
• Work closely with manufacturing, packaging, and supply chain teams
• Identify and scale hero SKUs with strong unit economics
• Build and manage brand, marketing, and growth teams
• Be accountable for revenue growth, margins, and repeat demand

You likely have:

• 8+ years experience in brand building, FMCG marketing, or growth
• Hands-on experience scaling brands (10100 Cr journey preferred)
• Strong understanding of Indian GT / MT / HoReCa dynamics
• Ability to balance brand ambition with operational realities
• A builder mindset comfortable with ambiguity and execution
• Existing industry reach (buyers, chefs, chains, modern trade, media, communities)

-Ownership role with real influence

-Skin-in-the-game partnership

-Long-term brand creation opportunity

-Not an agency role

-Not a consultant/advisor position

-Not a run ads and report metrics job

• Entry via investment at current valuation
• Clean governance and long-term partnership intent

If you believe:

• Great brands are built at the intersection of product, distribution, and demand
• Marketing should drive revenue, not vanity metrics
• You want to build something meaningful over 510 years

We should talk.