Co-Founder & CMO with Investment

Indus Partners is inviting applications for a serious entrepreneurial leader to join as:

Co-Founder & Chief Marketing Officer (CMO)

For DIVINAA A Spiritual Commerce Brand

Investment Commitment: Rs. 1.00 Crore | Pre-Revenue Stage | Equity Partnership

About the Venture

DIVINAA is being built as a master brand in devotional, spiritual & ritual commerce, with a clear multi-brand architecture:

• SARVAM Devotion & Ritual Essentials
• EKAM Spiritual Living, Vastu & Energy
• SMARAN Spiritual Literature & Sacred Expression

The vision: To organize Indias fragmented 50,000+ crore spiritual retail ecosystem into a scalable omni-channel retail brand (offline + online + marketplace).

Who We Are Looking For

A builder, not a job seeker.

This is not a salaried CMO role.

This is a co-founder position requiring 1 Cr capital commitment and long-term operational leadership.

You should have:

15+ years in Retail / D2C / FMCG / Lifestyle / Wellness

Experience building brands from 01 or scaling early-stage ventures

Strong omni-channel understanding (retail + digital + marketplace)

Capital deployment discipline & break-even focus

Entrepreneurial mindset over employee mindset

Your Mandate

As Co-Founder & CMO, you will:

• Build brand architecture & positioning strategy
• Lead retail launch playbook (2001000 sq ft formats)
• Own GTM strategy (offline + D2C + marketplaces)
• Drive customer acquisition & repeat funnel
• Create subscription & gifting models
• Work closely on product mix & private label strategy
• Prepare venture for structured scale or funding

Investment & Structure

• 1 Crore minimum investment
• Equity participation aligned with capital + operational involvement
• No fixed CTC in early phase
• Founder-level decision authority
• 35 year serious commitment expected

Why This Opportunity?

• Highly fragmented industry massive consolidation opportunity
• Multi-brand structured model reduces category risk
• Strong retail + institutional + gifting scope
• First-mover advantage in organized spiritual commerce

This Role Is NOT For

Salary-focused executives

Short-term consultants

Passive investors

Brand managers seeking designation upgrade

This Role IS For

Long-term wealth creators

Value builders

Retail visionaries

Entrepreneurs ready for capital-backed risk

If this resonates with your journey and ambition,

DM directly or write to: Sanjiv@indusfr.com