KEY RESPONSIBILITIES

1. Lead Generation & Market Penetration

Drive B2B partnerships to scale lead generation through the broker channel.

Ensure early identification of upcoming possession properties (minimum 4 months visibility) to maintain a healthy sales pipeline.

Improve city-level market penetration and consistently achieve or exceed defined targets.

Monitor and optimize Cost of Acquisition (CoA) for broker-sourced leads

2. BD Team Leadership & Performance

Recruit, onboard, and develop a high-performing Business Development (BD) team.

Drive productivity through structured onboarding, training, and ongoing coaching.

Set clear performance metrics and accountability frameworks for BDs.

Reduce attrition by building strong engagement, career progression paths, and performance recognition.

3. Key Performance Indicators (KPIs)

Broker-sourced lead volume and quality

City-level market penetration Visibility of upcoming possession properties

Cost of acquisition through broker channel

BD team productivity and retention Conversion rate from broker leads to confirmed projects Expertise & Qualifications Mandatory

MBA 68 years of on-ground business development experience

Proven experience in launching and scaling new business or territories (01 / 010 growth)

Strong B2B partnership and channel management capability

Willingness to travel extensively Self-driven, execution-focused, and results-oriented Preferred

Background in FMCG, Consumer Durables, or Channel Sales

Exposure to real estate, brokerage, or property data sourcing

Experience working with large field teams in high-growth environments

City Head Broker Channel