Chief Sales Officer

The purpose of this role is to lead and deliver overall revenue growth across domestic and export markets for the medical implants JV business, while establishing the sales and distribution function. The key focus is on top-line acceleration through building a pan-India distribution channel, surgeon-led market development, and enabling outsourcing-based export sales through Eonex. The role will drive market penetration for JV-branded implants in India and selected global regions, and play a critical part in setting up long-term sustainable B2C business models and building commercial competencies to achieve the same

Sales and Distribution

1. Deliver overall Sales Revenue of X Cr by Y year, ensuring continuous and sustainable growth

2. Achieve CAGR of Z% over the defined strategic period (to be defined)

3. Lead development and implementation of a sales strategy to achieve annual volume and value objectives of (Target - X Cr and Y Units per annum) in each medical implant category

4. Develop a comprehensive sales & distribution strategy to maximise opportunities across Domestic B2C channels, Hospital/Speciality Surgeon networks, and Export fulfilment volumes of (Target - Y Units) in each medical implant category through Eonex

5. Build and scale a nationwide distribution network by appointing and managing (Target - Y Distributors) across priority regions

6. Penetrate JV-branded implants across state-level, Metropolitan city markets and expand footprint to (Target - X Cities and Y States) within India

7. Drive surgeon engagement by onboarding (Target - X Key Opinion Leaders/Hospitals/Surgeon users) and anchoring clinical selling programs

8. Implement Working Capital and debtor management systems to maintain Debtor Days (X Days), ensuring positive cash flow and financially healthy channel partners

9. Grow a profitable export outsourcing business with sales contribution (Target - % of Total Revenue) through Eonex

10. Develop and expand international distributor network across (Target - X countries) by onboarding distributors, agents, and hospital partners

11. Identify and penetrate new geographies, surgeon segments and patient groups using market segmentation and competitive mapping to add (Target - X New Geographies and Y% of incremental revenue/volumes)

12. Establish a territory-based sales structure ensuring average fulfilment TAT of X Days and service coverage ratio of Y reps per Z hospitals

13. Drive continuous market research and competitor benchmarking, ensuring (Target - X New Product Launches per year) are supported with commercial readiness

14. Ensure strict control on margins, delivering Gross Margin of Target X% and Maintaining Business EBITDA margin above Y%

Organisational Representation:

1. Represent the company at (Target - X medical conferences per year), industry events and surgeon forums to enhance brand visibility

2. Maintain (Target - X Industry partnerships / Y Active Surgeons/clinical experts) to strengthen clinical credibility and grow B2C acceptance of the JV brand

Education Qualification:

Engineer and Postgraduate in Management / Marketing from a reputed Tier-1 Institute in India preferred

Technical & Professional Knowledge required:

'Experience in B2C and B2B Sales to Hospitals, Surgeons and Retail Markets

Have experience in the Creation of Demand (pull Demand) through Secondary / Tertiary (End-User) demand creation

Experience in handling Pricing Strategy and various Schemes to Drive Sales Growth and improve profitability.

Relationship Management (key Account Management)

Experience required:

Experience of minimum 20+ years in B2C and B2B Sales to the Medical Segment

Have successfully managed a team of 8-10 direct reports and have demonstrated abilities to motivate and challenge them in delivering their best performance.

Have 5 years of experience in handling National Level Sales (exposure to all the Regions of India)

Have experience in the Creation of Demand (pull Demand) through Secondary / Tertiary (End-User) demand creation

Experience in handling Pricing Strategy and various Schemes to Drive Sales Growth and improve profitability.

Should have 5 years experience in industrial Sales (B2B Business and Application-based Sales or Consultative Sales)

Must have a minimum 8 years of Experience in Trade Channel Management

Good understanding of Export Markets, various INCO terms

Have sound experience of 3 4 years of Relationship Management (key Account Management)

Has enterprising acumen and is a Team player and engages well with superiors and peers

Exports / International Sales for Europe, North America, South America, South Asia and Africa Regions

Role Highlights:

- Set up and lead the organisation with full P&L ownership

- Drive pan-India and international sales growth across hospitals, surgeons, and distributors

- Build strong surgeon networks in knee, hip, and orthopaedic implants

- Establish sales, distribution, and export channels

- Represent the brand at medical forums and conferences

Ideal Profile:

- 15+ years of experience in medical devices, implants, or diagnostics

- Strong background with hospitals, surgeons, and trade channels

- Proven ability to scale businesses, build teams, and drive revenue

- Strategic thinker with a hands-on execution mindset

- Excellent communication and stakeholder management skills

Location: India (National role)

Budget - Upto 70lpa