Chief Sales Marketing Officer

"One of our renowned Real Estate clients is seeking a Chief Sales & Marketing Officer (CSMO) to provide strategic leadership across all sales, marketing, and CRM functions. The successful candidate will focus on driving revenue growth and brand equity for large-scale, multi-phase township developments . We are looking for a visionary leader capable of integrating diverse product offeringsresidential, commercial, and plotted developmentsinto a compelling 'township lifestyle' narrative."

Responsibilities:-

Revenue & Cash Flow: Execute strategies to hit aggressive annual sales and liquidity targets.

Phased Launch Strategy: Manage the sales mix across residential (plots/luxury/mid-market) and commercial phases to ensure steady absorption.

Dynamic Pricing: Align pricing and inventory release with infrastructure and township development milestones.

Channel Management: Lead a high-performance network of national and international brokers and partners.

Lifestyle Branding: Position the township as a "Work-Live-Play" ecosystem rather than just real estate.

Lead Generation: Direct multi-channel campaigns (Digital, ATL/BTL) to drive high-quality site traffic.

Market Intelligence: Monitor competitor movements, regulations, and buyer trends to guide product design.

Sales Journey: Oversee the Experience Center and sample units to ensure premium brand positioning.

Post-Sales & CRM: Manage the end-to-end journey from booking to possession and community building.

Financial Discipline: Optimize the A&P budget to maintain a low Cost of Acquisition (COA).

Tech Enablement: Utilize CRM (Salesforce/SAP) for data-driven pipeline management and reporting.

Education & Experience

• Education: MBA in Marketing or Finance from a premier Business School.
• Experience: 1825 years of experience in Real Estate Sales & Marketing, with at least 57 years in a leadership role managing large-scale Integrated Townships (100+ acres).
• Proven Track Record: Demonstrated success in launching new phases and sustaining sales in long-gestation projects.

Core Competencies

• Township Dynamics: Deep understanding of how infrastructure development impacts real estate valuation over time.
• Stakeholder Management: Ability to influence the board and work cross-functionally with Legal, Liaison, and Construction teams.
• Analytical Rigor: Strong data-driven mindset to analyze marketing ROI and sales conversion funnels.
• Communication: Exceptional public speaking and negotiation skills.

Regards,

Deepak

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