Chief Marketing Officer

Chief Marketing Officer Consumer Growth, Content & Demand Intelligence

At NK Realtors, we are not just selling real estate we are building trust-led buying journeys.

With a legacy of market leadership and a strong focus on customer-centric growth, NK Realtors continue to evolve how modern consumers discover, evaluate, and invest in real estate.

The Role

Chief Marketing Officer Consumer Growth, Content & Demand Intelligence who can build a marketing engine that drives:

Qualified site visits

Faster decision-making

Higher booking conversions

This role is not about visibility it is about measurable demand creation.

Primary Success Metric: Cost per Qualified Site Visit (CPSV)

What You Will Drive

1. Understand the Modern Buyer

Decode behaviour across:

• First-time vs. upgrade buyers
• Self-funded vs. loan-backed buyers
• End-users vs. investors

Translate insights into strategies that move consumers from browsing to visiting.

2. Build Content That Converts

Lead a structured content funnel:

• Discovery: Educate & build awareness
• Consideration: Build trust & confidence
• Conversion: Drive urgency & site visits

Own formats such as:

• Short-form video
• Project walkthroughs
• Lifestyle & cost explainers
• Leadership POV content
• Sales-support content
• On-ground site content

Success =

Lower CPSV

Higher visit-to-booking conversion

Faster buyer decisions

3. Lead Distribution Strategy

Decide:

• Where content lives
• How it scales
• Who amplifies it

Ensure every campaign has a clear objective driving site visits.

4. Align Marketing with Sales

Work closely with sales teams to:

• Identify buyer objections
• Turn them into content
• Enable WhatsApp nurturing
• Strengthen pre & post visit engagement

Goal: Buyers arrive informed and confident.

5. Track What Matters

Focus on:

• Content-led site visits
• Conversion impact
• CPSV performance

This is a growth-driven leadership role.

Who Should Apply?

You may come from:

• Consumer growth
• Performance marketing
• D2C ecosystems
• Strategy + execution roles

Were looking for someone who:

Thinks like a buyer

Connects content to revenue

Understands distribution deeply

Focuses on outcomes, not optics

Success in 1218 Months Looks Like

• Reduced CPSV
• Content driving real site visits
• Sales teams actively using content
• Faster deal closures without discounting

The Bottom Line

Attention is easy.

Trust is hard.

Site visits are truth.

Your role will be to convert interest into conviction and conviction into visits.

If this sounds like you, or someone in your network, wed love to connect-Please share your cv at baisali@nkrealtors.com