Chief Marketing Officer

We are looking for a Chief Marketing Officer who is a storyteller at heart, but equally fluent in modern brand-building, growth marketing, and digital ecosystems. As CMO, you will own the strategic evolution of the brand and its IP , ensuring relevance, salience, and active consumption across platforms. You will be responsible for transforming a heritage brand into a high-engagement, high-frequency cultural platform , building sustained relationships with Indias digital-native households.

This role sits at the intersection of brand, content, technology, and commerce .

Key Responsibilities

1. Building the Storytelling Multiverse

• Develop and execute a long-term brand and character strategy that drives relevance, fandom, and monetization
• Identify high-potential legacy and new characters, and design character-led brand worlds
• Create diversified revenue and engagement models across licensing, merchandising, digital content, and experiential formats
• Shift the brand from one-time transactions to continuous engagement , building always-on content loops and communities

2. Content, Platforms & Digital Growth

• Design a multi-platform presence where stories and characters live seamlessly across apps, digital media, OTT, gaming, and interactive formats
• Reimagine storytelling formats for a digital-first, mobile-native audience
• Work closely with product and content teams to build high-performing digital platforms , driven by data, personalization, and community insights

3. Tech-Forward Brand Leadership

• Champion the use of AI and modern marketing tech stacks to accelerate content creation, localization, and distributionwhile preserving creative integrity
• Leverage performance marketing, CRM, and analytics to scale reach, engagement, and lifetime value
• Build systems that connect storytelling with measurable business outcomes

4. Brand Expansion & Partnerships

• Lead the transformation of the brand into a lifestyle and cultural platform
• Identify new growth levers through format innovation, regionalization, and audience expansion
• Forge high-impact partnerships with players across media, consumer goods, education, and lifestyle to embed the brand into everyday consumer life

5. Commercial & Organizational Impact

• Own marketing P&L, balancing brand investments with performance-led growth
• Collaborate closely with leadership, content, and commercial teams to align storytelling with revenue and scale
• Build and mentor a high-caliber marketing, brand, and growth team fit for a modern media business

Ideal Candidate Profile

• A natural storyteller with strong brand intuition , capable of building emotional resonance at scale
• 1215+ years of experience across media, digital content, OTT, gaming, consumer brands, or entertainment ecosystems
• Proven experience in scaling brands in the digital era using performance marketing, community-building, and tech-led growth
• Deep understanding of Indian cultural narratives and mythology , combined with a modern, global aesthetic