Chief Marketing Officer

Job Description

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Website:

Role Title: Fabric Chief Marketing Officer

Division : Fabric

Key Relationships:

Strategy Advisor

Chief Advertising Officer

Chief Dispatch Officer

COO & Director

Import Export Coordinator

Finance & Accounting Head

Purpose:

The Fabric CMO is responsible for leading the marketing strategy for fabric products, managing the sales team, and driving business growth.

Context :

Arknine Technologies is currently geared for expansion, fabric marketing requires a deep understanding of client needs and market trends. The Fabric CMO ensures that the company's fabric products remain competitive and in demand.

Role Accountabilities:

• Identify new business opportunities - including new markets, growth areas, trends, customers, products and services.
• Develop a growth strategy focused both on financial gain and customer satisfaction.
• Generate leads and communicate new product developments to prospective clients.
• Following up new business opportunities and setting up meetings,
• Have a good understanding of the businesses' products or services and be able to advise others about them.
• Discuss promotional strategy and activities with the marketing department.
• Liaise with the finance team, warehousing and logistics departments as appropriate.
• Determine key business development KPIs and lead the team, motivating them to achieve their targets.
• Negotiating and renegotiating by phone, email, and in person towards closure and growing accounts.
• Ensure that data is accurately entered and managed within the companys CRM or other sales management system.
• Build strong relationships with industry professionals, competitors, vendors and other personnel.
• Contribute to the reputation of the organization by entering and achieving professional awards.
• Drive monthly sales of 34 crore+ and expand business across domestic and international markets.
• Lead, train, and motivate a 20+ member business development & marketing team , setting clear KPIs and ensuring CRM discipline. Represent the brand through exhibitions, trade shows, BTL activities, and market outreach.
• Coordinate with finance, marketing, dispatch, importexport, logistics, and warehousing for seamless operations.

Minimum Entry Qualifications

• Relevant bachelor's degree
• Superior presentation and communication skills, both written and verbal
• Proven track record for business closures
• Skills in prioritising & triaging obligations
• Skills in conflict resolution and negotiation
• Skills in competitive intelligence

Minimum Experience

15+ years experience in business development and sales of yarns and fabrics in the textile industry.

Experience in generating repeat business through existing clients and onboarding new clients.

Essential Knowledge

• Lead Generation
• Textile Market
• BTL Marketing
• Branding & Representation
• CRM & Sales Pipelines
• Business Retainers
• Entrepreneurial Finance
• Fabric Types and Applications

Key Performance Indicators

• Generation of new business / new clients.
• Achieving the given targets in set timelines.
• Negotiating on the terms of an agreement.
• Preparing sales reports and setting targets.
• Client retention rate.
• New developments and creating demand.
• 20% year on year sales turnover growth.
• Ability to communicate information to team members and customers.

Skills

• Experience in leading a business development team.
• Excellent organizational skills.
• Excellent command of MS Office and CRM software.

Personality

• Responsible & Resourceful
• Innovative & Proactive
• Social
• Confident
• Loyal
• Orderly
• Motivation for Sales
• Resilient under Pressure

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