Chief Marketing Officer

About Communal:

Virangana Castle Pvt. Ltd. is a fast-growing community-driven skincare startup focused on creating safe, effective, and inclusive skincare solutions. Our brand blends science-backed formulations with real community feedback to build products people truly trust. We are on a mission to redefine skincare through transparency, empowerment, and results.

As we scale, we are looking for a visionary Chief Marketing Officer (CMO) to lead our brand growth and market presence.

Role Overview:

The CMO will be responsible for building and executing the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This role requires a mix of strategic thinking, creativity, leadership, and data-driven decision-making.

You will work closely to shape the brand voice, scale our digital presence, and build a loyal skincare community.

Key Responsibilities:

Strategy & Leadership:

- Develop and own the end-to-end marketing strategy aligned with business goals

- Build, mentor, and lead the marketing team

- Define brand positioning and long-term growth roadmap

Brand & Community Building:

- Create strong brand storytelling and positioning in the skincare space

- Build and nurture a community-led marketing model

- Lead influencer and creator partnerships

Digital & Performance Marketing:

* Oversee paid marketing channels (Meta, Google, etc.)

* Drive SEO, content, and social media strategy

* Optimize CAC, LTV, and ROI across campaigns

Product & Growth:

* Collaborate with product teams on launches and GTM strategies

* Use customer insights and data to refine messaging and offerings

* Identify new growth opportunities and channels

Requirements:

* 10+ years in marketing, with 3+ years in a leadership role

* Experience in D2C, beauty, or skincare brands preferred

* Proven track record of scaling a consumer brand

* Strong understanding of digital marketing and performance metrics

* Excellent leadership and communication skills

* Entrepreneurial mindset suited for a startup environment

Nice to Have:

* Experience building community-led or influencer-first brands

* Background in beauty/skincare or wellness industry

* Prior startup or 01 scaling experience

What We Offer:

* Opportunity to shape a fast-growing brand from the ground up

* High ownership and leadership visibility

* Competitive compensation

* Dynamic, creative startup culture

How to Apply:

• Send your CV and portfolio to hrteam@communal.care with the subject line: CMO Application Virangana Castle.