Chief Marketing Officer (CMO)

STURLITE GROUP

Chief Marketing Officer

Senior LeadershipBangaloreFull-Time

ABOUT STURLITE GROUP

Our ambition is to build one of India's most trusted multi-category enterprises a name that households trust for electricals and health, that industry relies on for energy, and that investors recognise as a category-defining force. We are not building a portfolio. We are building a legacy.

Sturlite Group is building something uncommon: a multi-category enterprise spanning Fast Moving Electrical Goods (FMEG), Solar Energy (C&I and IPP), and OTC Health & Wellness three high-growth sectors that together represent India's infrastructure of daily life.

Our FMEG and Health & Wellness businesses are consumer-facing built on brand equity, retail distribution, and household trust. Our Solar business operates in Commercial & Industrial (C&I) energy solutions, with a clear ambition to enter Independent Power Producer (IPP) projects a B2B and institutional play requiring credibility, relationships, and market reputation of a different kind.

This is the moment we hire our first CMO a rare leader who can run consumer brand-building for two categories while simultaneously establishing Sturlite Solar as a credible, bankable name in India's commercial energy market.

THE OPPORTUNITY

India is at a rare inflection across all three of our categories simultaneously. In FMEG, the shift from unbranded to trusted is accelerating. In OTC Health & Wellness, the pharmacy counter is becoming a lifestyle destination. And in energy, C&I solar is crossing from niche to mainstream with IPP projects on the horizon that will require institutional-grade brand credibility.

This CMO role is genuinely unusual perhaps unique in the Indian market. You will run a consumer marketing engine for FMEG and health, AND build a B2B reputation strategy for a solar energy business targeting CFOs, plant heads, EPC contractors, and eventually, power off-takers and investors. Two distinct marketing disciplines. One leadership mandate.

You won't inherit a playbook. You'll write one. With the authority and resources to do it right.

WHAT YOU WILL DO

Brand Architecture & Strategy

Define distinct brand identities for each business consumer-facing for FMEG and Health & Wellness, and institutional/B2B for Sturlite Solar while building coherent group-level equity that ties them together.

Own the brand narrative across stakeholder types: end consumers for electricals and health products; C-suite, plant heads, and energy consultants for solar.

Consumer Demand Generation FMEG & Health

Design and run integrated campaigns ATL, BTL, digital, and influencer calibrated to the consumer journey and purchase triggers in electricals and OTC health & wellness.

Build performance marketing capabilities in-house: SEO/SEM, social commerce, D2C funnels, and e-commerce visibility across Amazon, Flipkart, and quick-commerce channels.

B2B Brand & Market Development Solar (C&I and IPP)

Establish Sturlite Solar as a credible, bankable brand in the C&I market targeting industrial and commercial buyers, EPC contractors, energy consultants, and facility managers through thought leadership, case studies, and sector presence.

Build the reputation infrastructure needed for IPP entry: white papers, project credentials, industry event presence (REI, POWERGEN, CII forums), and relationships with off-takers, DISCOMs, and institutional investors.

Develop channel partner and referral programs for the solar sales pipeline positioning Sturlite as the preferred energy partner for mid-to-large commercial and industrial projects.

Trade & Distribution Marketing FMEG & Health

Partner with sales leadership to drive dealer and distributor engagement trade schemes, visibility programs, point-of-sale assets, and loyalty frameworks across electricals hardware, modern trade, and pharmacy channels.

Build retail presence with category-specific merchandising, planogram compliance, and off-take initiatives tuned to each channel's dynamics.

New Product Launches & Category Expansion

Lead consumer research, insights generation, and launch marketing for new SKUs and category entries from concept validation through first-year scaling.

Work with product and R&D teams to ensure the voice of the consumer informs what gets built, not just how it gets sold.

Building the Marketing Organisation

Hire, structure, and lead a high-performance marketing team internal specialists, agency partners, and freelance networks with clear ownership and accountability.

Establish the metrics, tools, and cadences that make marketing a measurable growth engine, not a cost centre.

WHAT SUCCESS LOOKS LIKE IN YEAR ONE

A clear, differentiated brand platform is live for FMEG and Health & Wellness with documented positioning, visual identity, and media strategy.

Sturlite Solar has a defined B2B brand identity, a credentials deck, and visible presence at a minimum of two major industry platforms.

A digital marketing engine is operational: paid performance, organic, and e-commerce presence generating attributable revenue for consumer categories.

Trade marketing programs are running in priority geographies with measurable uplift in retailer engagement and brand visibility.

A marketing team of 812 people is in place including dedicated resource for solar B2B with clear roles, KPIs, and a culture of creative rigour.

The leadership team has a CMO they trust completely and market data to show for it.

WHO WE'RE LOOKING FOR

You've spent 15+ years in marketing meaningfully split between building consumer brands and scaling distribution-led businesses. You've done it in FMEG, consumer durables, OTC health, or a closely adjacent category. You understand how trade channels think, not just how consumers behave.

What makes this role different: you also need to hold a B2B marketing instinct. Sturlite Solar is a C&I and IPP business its buyers are procurement heads, energy managers, CFOs, and project financiers. If you've marketed to both households and boardrooms, you're already ahead.

You're equally at home presenting a brand story to the CEO as you are walking a pharmacy floor or speaking on a panel at an energy industry forum. You can hold a long-term brand vision AND manage next quarter's activation budget. You're hungry to build, not just manage.

MBA in Marketing, Business, or a related discipline from a reputed institution.

15+ years of marketing experience with at least 5 years in a senior leadership role (VP, Marketing Head, or CMO).

Deep domain experience in FMEG, consumer durables, OTC health & wellness, or adjacent consumer categories.

Exposure to B2B marketing, institutional brand-building, or industrial/energy sectors is a strong advantage.

Demonstrated success in building brands from mid-scale to national prominence.

Hands-on experience with digital marketing, performance marketing, and modern trade not just strategy ownership.

Proven ability to lead and develop large, cross-functional marketing teams.

Strong executive presence with the ability to influence peer leaders in sales, product, and finance.

WHY THIS ROLE

Mandate with authority: You're not inheriting someone else's org chart. You're building it.

Three genuinely different businesses: Consumer brand-building for FMEG and health, B2B credibility and pipeline marketing for C&I solar, and IPP market entry on the horizon. Very few CMO roles offer this range.

Seat at the table: This role reports directly to the CEO/Board and has visibility with the Board. Your voice shapes business strategy, not just marketing plans.

Resource-backed ambition: We are committed to building real brands. The budget, the mandate, and the support are here.

Bangalore base: Headquartered in a city that attracts top marketing talent, with proximity to key retail and distribution hubs.

ROLE DETAILS

Function

Group Marketing

Reports To

Group CEO/Board of Directors

Location

Bangalore, Karnataka

Employment

Full-Time, Permanent

Team Size

Building from ground up (~812 in Year 1)

Compensation

Competitive

HOW TO APPLY

If this opportunity excites you or if you know someone who would be exceptional in this role we'd love to connect.

Sturlite GroupFMEGSolar Energy (C&I / IPP)Health & WellnessBangalore