Chief Business Officer

Job Description: Chief Business Officer (CBO)

Company: Times One (Times Group) Location: Mumbai / NCR

Reporting to: COO Experience: 15+ years

Role Overview

Times One (timesone.in) is building a new, integrated multi-media agency business combining new-age marketing capabilities (digital, consumer internet growth, influencer/creator, experiential) with deep strength in traditional media (OOH, Print, Radio, TV, Cinema).

We are seeking an entrepreneurial Chief Business Officer (CBO) to build and scale this division from the ground up. The CBO will own the P&L, drive 4x revenue growth in 3 years, lead national revenue, and provide strategic oversight of media buying and trading to ensure healthy margins and delivery excellence.

This role requires a leader who can hold CXO-level discussions with Indias largest advertisers on composite, full-funnel media solutionsand can build internal and external networks to deliver both India and global media options where required.

Key Responsibilities

1) Growth Strategy & P&L Ownership

Define Times Ones positioning, service lines, and growth roadmap to achieve 4x revenue in 3 years.

Own end-to-end P&L, including budgeting, forecasting, pricing strategy, and profitability governance.

Establish operating cadence, governance, and execution frameworks across offerings.

2) CXO-Led Client Development & Revenue Leadership

Drive revenue growth through a strong mix of direct-to-client acquisition and agency relationships.

Personally lead senior relationships with CEOs/CMOs/Brand Heads/Growth leaders at Tier-1 advertisers and high-growth consumer internet companies.

Create and sell composite media solutions across:

oTraditional: OOH, Print, Radio, TV, Cinema

oNew-age: Digital, Programmatic, Social/Video, Performance, Influencers/Creators, Events/Experiential

Build annual partnerships, solution bundles, and category playbooks that unlock multi-quarter commitments and higher share-of-wallet.

3) Media Buying & Trading Excellence (Margins First)

Build a high-quality media buying/trading organizationinternally and/or through structured collaborations with regional media buyers and specialist partners.

Drive competitive pricing, inventory quality, priority access, and negotiated value-adds.

Ensure healthy trading margins with strong governance on rate approvals, yield management, reconciliations, and compliance.

4) Automation, Data Assets & Market Intelligence

Drive automation of the end-to-end buying and planning workflow (brief plan buy track reconcile report), reducing cycle time and leakage.

Build and maintain a robust database of third-party media sites/inventory, including:

o Geo-location mapping and catchment attributes

o Average pricing benchmarks and historical buying performance

o

Availability, formats/specs, and vendor performance signals

Use data and tooling to improve planning quality, negotiation leverage, and margin outcomes.

5) Measurement, Transparency & Client Stickiness

Implement strong, transparent measurement frameworks across channels to demonstrate value and outcomes to advertisers.

Standardize reporting and metrics to improve trust, proof of performance, and stickiness, including clear pre/post reporting discipline and a measurement partner ecosystem.

Build outcome narratives that enable premium pricing, renewals, and long-term partnerships.

6) Global Network & Partnership Development

Build networks and partnerships to offer clients global media options where required, across OOH, digital, and cross-market activations.

Develop an international partner ecosystem with clear SLAs, commercials, and delivery governance.

7) Build Robust, Self-Motivated Teams & Culture

Recruit, mentor, and retain high-performing leaders across sales, planning, strategy, buying, measurement, and partnerships.

Build a culture of ownership and self-driven execution, where teams can operate with high autonomy, strong accountability, and minimal supervision.

Set up clear org design, KPIs/OKRs, incentive structures, and capability-building programs to sustain performance at scale.

Create a consistent leadership cadence (reviews, pipeline rigor, training, coaching) that produces resilient teams and future leaders.

Required Qualifications

Experience: 15+ years in agency leadership / media sales / integrated marketing; 5+ years in a senior leadership role (VP/SVP/Business Head/National Head).

360 Media Depth (must-have): Strong understanding of traditional media (OOH/Print/Radio/TV/Cinema) and new-age marketing (Digital, Performance, Social/Video, Influencer).

CXO Client Reach: Proven ability to lead high-stakes client conversations and close multi-line, high-value deals.

Trading & Commercial Acumen: Demonstrated capability to build/lead buying teams, negotiate strongly, and protect/improve margins.

Automation & Data Orientation: Strong appreciation for process automation, data assets, benchmarking, and measurement-led selling.

Partnership DNA: Experience building partner ecosystemsregional specialists and global networks.

Education: Masters degree preferred; MBA desirable.

Success Metrics (First 36 Months)

Deliver 4x revenue growth within 3 years.

Maintain/improve healthy trading margins with strong compliance and governance.

Build a scaled buying engine and a measurable planning-to-performance operating system.

Launch and institutionalize a third-party site database with geo/pricing intelligence used actively in planning and negotiation.

Improve client retention and repeat business through transparent, outcomes-led measurement.

Build a robust, self-motivated leadership bench with clear succession and consistently high team engagement and performance.