Channel Partner

Job Description - CP Channel Associate

Job Title: CP Channel Associate (Study Abroad)

Company: upGrad

Location: Mumbai (Marol)

Working Days: Monday to Saturday

Timings: 10:30 AM 7:30 PM

Experience Required: Minimum 2+ years in EdTech (Channel Partnering & Sales)

Role Overview

We are looking for a dynamic and result-oriented CP Channel Associate to drive enrolments through our Channel Partner network for Study Abroad programs. This is a B2B2C field-based role requiring regular partner visits, strong sales acumen, hands-on counselling experience, and data-driven reporting capabilities.

The ideal candidate should have prior experience in the EdTech industry, specifically in channel sales, partner management, and student counselling, with a proven track record of achieving targets and managing performance data through advanced Excel and presentations.

Key Responsibilities

Develop and manage relationships with Channel Partners (CPs) to drive student enrolments

Conduct regular field visits to partner locations to generate and close leads

Deliver student counselling sessions for Study Abroad programs

Achieve monthly and quarterly sales targets through partner channels

Train and support Channel Partners on product offerings and sales processes

Prepare performance reports, revenue trackers, and MIS using Advanced Excel

Create impactful PPT presentations for partner meetings, reviews, and product training sessions

Track pipeline, follow-ups, and conversions to ensure revenue growth

Coordinate with internal admissions and operations teams for smooth enrolment processing

Identify and onboard new Channel Partners to expand business reach

Required Skills & Experience

Minimum 2+ years of experience in EdTech, specifically in channel partnering and sales

Strong understanding of B2B2C sales model

Prior experience in Study Abroad counselling

Proven track record of meeting or exceeding sales targets

Advanced proficiency in MS Excel (Pivot Tables, VLOOKUP/XLOOKUP, dashboards, data analysis) Mandatory

Strong PPT creation and presentation skills Mandatory

Excellent communication, negotiation, and relationship-building skills

Comfortable with field sales and frequent travel

Strong follow-up and closing skills

Professional appearance and confident personality

Self-motivated, performance-driven, and target-oriented mindset

Preferred Qualifications

Experience in Study Abroad or International Education programs

Exposure to CRM tools and lead management systems

Ability to conduct partner training and product presentations