Channel Manager-Agri Business Group (ABG)-Marketing Branches Operations

Channel Manager:

Grade-M7

1. Key Responsibilities:

• Business Development & Target Achievement
• Monitor daily/weekly/monthly performance of branches against set targets.
• Drive new customer acquisition and cross-selling of relevant products.
• Implement marketing and customer acquisition campaigns to support business growth.

1. Branch Engagement & Enablement

• Act as a bridge between product teams and branch banking teams to ensure smooth delivery and implementation of strategies.
• Provide product training, refresher modules, and on-ground support to branch teams.
• Facilitate lead management, campaign tracking, and ensure conversion of leads to business.

3. Portfolio Management & Deepening :

• Focus on improving book size, product holding per customer, and customer activation.
• Analyze branch portfolio health , initiate reactivation campaigns.
• Drive customer segmentation and offer appropriate solutions to enhance wallet share.

4. Governance, Compliance & Quality

• Minimize errors and rejections by strengthening process awareness at branch levels.
• Conduct periodic audits, mystery shopping, and implement feedback mechanisms.

5. MIS & Review

• Publish branch-wise performance MIS and dashboards for leadership visibility.
• Prepare monthly and quarterly review decks and participate in performance reviews.
• Use data analytics to identify gaps and growth opportunities.