Channel Manager-Agri Business Group (ABG)-Marketing Branches Operations

Grade- M3/M4- branch channel 
M4/M5- dsa channel 
Ctc- M3- Rs.9 Lakhs (M3) Rs .12 Lakhs (M4) Rs .18 lakhs (M5)
Function – Agri Business Group
Location –Mumbai

JD:

Job Title:  Channel Manager for RA channel – 1 
                 Channel manager for  branch channel -1 

Department:   Product  Business Development
Reports To:      lead  - channels 
Location:          HO  -  Mumbai 

Job Overview:
The Channel Manager will be responsible for developing, managing, and expanding channel partnerships to increase revenue, reach, and market share. This role involves collaborating with external partners and internal teams to create strategies for successful market entry, increasing sales, and fostering long-term relationships with channel partners.

Key Responsibilities:

1. Channel Strategy Development:

Define and implement the channel strategy aligned with the company’s sales and growth objectives. Identify and assess potential channel partners in target markets and propose onboarding strategies.Develop programs to ensure effective channel management and partner enablement.



2. Channel Partner Recruitment and Onboarding: 

Identify, qualify, and recruit new channel partners to expand the company's reach.

Conduct partner onboarding, training, and orientation sessions to ensure alignment with company values, products, and standards.

Establish and maintain channel partner agreements, contracts, and incentives.



3. Relationship Management:

Build and maintain strong, long-term relationships with channel partners.

Serve as the primary point of contact for channel partners, addressing inquiries, resolving issues, and providing regular updates.

Organize regular meetings, QBRs (Quarterly Business Reviews), and performance reviews with partners to strengthen collaboration.



4. Sales Enablement and Training:

Provide training, tools, and resources to channel partners to improve their knowledge and capability.

Develop sales kits, presentations, and marketing collateral to support partners' sales efforts.

Collaborate with the sales and marketing teams to design incentive programs, promotions, and campaigns that align with partner goals.



5. Performance Tracking and Reporting:

Monitor and analyze channel performance, KPIs, and ROI to optimize strategies and maximize sales.

Prepare monthly/quarterly reports on partner performance, market trends, and strategic insights.

Identify and implement improvements in channel processes and strategies based on performance metrics.

Stay updated on industry best practices to keep the channel management program innovative and effective.



Qualifications:

Bachelor’s degree in Business, Marketing, or related field; an MBA is a plus.

Proven experience (X+ years) in channel management, business development, or sales, preferably in [industry].

Demonstrated experience in recruiting, managing, and developing channel partners.

Strong understanding of sales principles, partner ecosystems, and the sales cycle.

Excellent interpersonal, negotiation, and relationship-building skills.

Ability to work collaboratively with cross-functional teams and external partners.

Analytical mindset with proficiency in CRM and analytics tools (e.g., Salesforce, HubSpot).

Ability to manage multiple projects and meet deadlines in a fast-paced environment.


Key Skills:

Relationship Management

Sales & Marketing Strategy

Market Analysis & Competitor Benchmarking

Negotiation & Conflict Resolution

Training & Development

Data-Driven Decision Making



---

Working Conditions:
will have to travel across India for channel engagement