Channel Head (YouTube)

Description

This role is responsible for developing and executing strategies to grow subscriber numbers, increase viewership, and ensure brand alignment with audience expectations. It involves overseeing content creation and scheduling, analyzing audience engagement metrics, implementing growth initiatives, optimizing video SEO, and collaborating closely with content creators and stakeholders to deliver high-quality visual content.

Work Profile

• Lead the YT Channel as a profit center head with a strong focus on improving channel engagement ratios and monetization opportunities.
• Develop and execute strategies to grow subscriber count, viewership, and watch time.
• Conduct deep market and audience research to identify trends, content opportunities, and platform best practices.
• Ensure the channels content strategy aligns with brand & TVF values and audience expectations.
• Plan short-term and long-term growth initiatives, including experiments with formats and content themes.
• Oversee content calendars, publishing schedules, and release timelines.
• Coordinate with content creators, editors, designers, and production teams to ensure timely delivery.
• Ensure consistency in tone, style, branding, and messaging across the channel content.
• Review content prior to publishing to ensure quality, accuracy, and compliance with platform guidelines.
• Work closely with content creators, production teams, marketing, and external partners.
• Align channel objectives with broader marketing, brand, and business goals.
• Communicate performance insights and recommendations clearly to internal and external stakeholders.
• Ensure high standards of visual and audio quality across all published content.
• Address content issues, performance dips, or audience concerns proactively.

Expected Business Essentials:

Proven experience managing at least subscriber base of 1 million+ , with direct ownership of growth initiatives.

Strong track record of improving:

i)Subscriber growth rate

ii)Viewership and watch time

iii)Engagement metrics (likes, comments, shares, audience retention)

Basic Qualifications & Skills

• Bachelors or masters degree in media, Marketing, Communications, or a related field.
• Proven experience managing digital channels (YouTube, OTT, or social media platforms).
• Strong understanding of content strategy, audience growth, and digital analytics.
• Knowledge of video SEO, platform algorithms, and audience engagement tactics.
• Excellent organizational, communication, and project management skills.
• Ability to work cross-functionally with creative, technical, and business teams.