No. Of Openings : 1

Location : Noida 62 (On Site)

Key Responsibilities

1. Content Operations for Performance Campaigns

Own the content pipeline for paid campaigns across Google, Meta, YouTube, UAC, programmatic, and affiliates, including ad copies, creatives, thumbnails, videos, landing page content, and experiment variants.
Create and maintain structured trackers for content requests, approvals, versions, and go-live status, ensuring all assets are mapped to campaigns, ad sets, and audiences correctly.
Coordinate with performance marketers, designers, video editors, and copywriters to ensure timely delivery of assets aligned to campaign briefs and KPIs.

2. Program Management of Marketing Initiatives

Manage end-to-end execution of performance marketing programs such as major launches, seasonal bursts, lead-gen sprints, and city/state-specific initiatives.
Build and manage program plans, timelines, dependency maps, and risk logs across channels (Search, Social, Drips, IVR, GMB, webinars, remarketing funnels).
Run weekly/bi-weekly cadence with stakeholders to track progress, unblock issues, and ensure milestones are met across channels and teams.

3. Tracking, Reporting & Enablement

Build and manage Google Sheets / Excel / Power BI-based trackers and dashboards to monitor content readiness, campaign go-live status, experiment coverage, and asset performance utilization.
Partner with Business Analysts and performance marketers to tag assets correctly (UTMs, naming conventions, cohorts) and ensure data integrity for downstream reporting.
Analyze which content types, hooks, formats, and funnels are working best by channel and share actionable insights back with creative and performance teams.

4. Stakeholder Collaboration & Governance

Act as the operational SPOC between Performance Marketing, Creative Studio, Brand, Product/Tech, Automation/CRM, and Offline/Online Marketing for all performance content and programs.
Set up and enforce SOPs for briefs, TATs, approvals, QA, and deployment to reduce errors and rework in high-velocity campaign environments.
Maintain updated documentation for processes, campaign playbooks, asset libraries, and best practices to enable rapid scaling and onboarding.

5. Process Improvement & Quality Assurance

Monitor operational bottlenecks (e.g., repeated content changes, delayed approvals, misaligned briefs) and drive continuous process improvements and automation.
Ensure quality checks on final creatives, copies, links, and tracking before handover to media buying teams, minimizing escalation and campaign issues.
Support experiment design (A/B tests, multivariate tests on hooks, formats, and funnels) from an ops standpoint, ensuring proper setup and version control.

Skills Required

Technical & Operational Skills

Advanced proficiency in Google Sheets / Excel for trackers, reporting, and light automation (formulas, pivots, lookups, query).
Working knowledge of Power BI, Data Studio, or similar tools for operational dashboards is a plus.
Familiarity with performance marketing platforms (Google Ads, Meta Ads, YouTube, DV360, marketing automation tools) and common campaign structures.
Comfort with managing large volumes of content assets, versions, and mappings across multiple campaigns and cohorts.

Interested candidates can apply us at

Category Specialist