Category Marketing Manager

Overview:

We are looking for a strategic and dynamic candidate Category Growth & Marketing position for the category to join our team at noon. This role is critical in driving category growth, enhancing market presence, and improving customer engagement through innovative marketing strategies and effective category management.

Key Responsibilities:

Develop and implement comprehensive growth strategies for assigned categories to drive market share, revenue, and profitability

Plan, execute, and evaluate on-app merchandising calendar and digital marketing campaigns to promote category products and drive sales

Conduct thorough market research and analysis to identify trends, customer needs, and competitive dynamics. Use insights to inform category strategies and marketing initiatives

Collaborate with brands to plan the product life cycle sales, from launch to end of life phase, ensuring co-marketing strategies that drive demand across each phase

Monitor and analyze the performance of categories and marketing campaigns, using key metrics to assess effectiveness and make data-driven decisions

Work closely with cross-functional teams, including marketing, supply, and finance to ensure alignment and successful execution of category strategies

Manage budgets for category marketing activities, ensuring efficient allocation of resources and maximization of ROI

Gather and analyze customer feedback to continuously improve category offerings and marketing approaches.

Qualifications:

Bachelors Degree from top tier colleges, MBA preferred but not mandatory with relevant experience

Minimum 2 years relevant e-commerce experience in category growth, marketing/merchandising or category management with marketing experience

Strong analytical and problem-solving skills with the ability to interpret complex data and make informed decisions

In-depth knowledge of marketing principles, digital marketing strategies, and market research techniques

Excellent verbal and written communication skills, with the ability to present and influence at all organizational levels

Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines

Demonstrated ability to work effectively in a team-oriented environment and collaborate with various stakeholders