Category Manager Online (UAE Activities)

The Category Head Online will own the complete online revenue, visibility, pricing, and performance of UAE Tours & Activities across website, marketplaces, OTAs, SEO, Affiliate, paid media, Marketing Automation and CRM .

This is a P&L ownership role , not a coordination role.

• Own online revenue, margin, conversion rate & ticket size for UAE Tours & Activities
• Build monthly & quarterly sales forecasts
• Identify high-margin & high-volume products (Desert Safari, Yachts, Attractions, Cruises, Combos)
• Drive upsell, cross-sell & add-on strategy (transport, meals, VIP seating, private options)

• Define pricing slabs , last-minute deals, dynamic pricing & blackout strategies
• Control inventory allocation (especially owned assets: camps, yachts, cruises, vehicles)
• Create exclusive online-only offers
• Decide when to push private vs shared experiences

• Own product page formats, content, USPs & CTAs
• Work with tech team on:
• Cart flow
• Add-on display
• Duplicate product handling
• Payment success ratio
• Improve:
• Conversion Rate (CR)
• Cart-to-payment ratio
• Mobile UX

• Own performance of:
• Google Search & PMax
• Meta (Instagram/Facebook)
• SEO (category + product level)
• Remarketing & abandoned cart
• Decide:
• Budget allocation by channel
• ROAS & CAC benchmarks

Define :

• Category structure (Yachts, Desert Safari, Attractions, Cruises, Combos)
• City & intent-based pages
• Guide SEO team on:
• Keywords to target
• Internal linking
• Review mapping
• Content gaps vs competitors

• Manage online sales on:
• Rayna website
• OTAs / aggregators (if applicable)
• Affiliate & reseller portals
• Control rate parity & inventory priority

• Monitor:
• Online complaints
• Refund & cancellation patterns
• Improve review score on:
• Product pages
• Google & Tripadvisor
• Use reviews for conversion & SEO

• Lead:
• Online sales planning
• Digital marketing coordination
• Content & SEO alignment
• Set KPIs and review performance weekly

• Online Revenue (UAE Tours & Activities)
• ROAS / CAC
• Conversion Rate
• Average Order Value (AOV)
• Inventory utilization (owned assets)
• Review rating improvement
• SEO traffic & keyword growth

Experience

• 812 years in:
• Online travel / OTA / DMC / Tours & Activities
• UAE destination experience is mandatory
• Strong exposure to Google Ads, Meta Ads & SEO (not execution, but strategy)

Skills

• P&L mindset
• Pricing & inventory thinking
• Data-driven decision making
• Strong understanding of tourist buying behavior
• Ability to push tech, ops & marketing together

Preferred Background

• OTA
• Large DMC
• Experience-based marketplace
• Travel-tech company

Compensation will depend on :

• Online revenue & P&L ownership
• Scale of teams & budgets managed
• Destinations Expertise.