Category Manager

Category Manager

About the Role

As a Category Manager at Furlenco , you will own the full P&L and growth of your category across rental, selling in different Sales channels (D2C, Offline). This is a strategic and execution-heavy role where you will drive business growth, profitability, and new product launches , while ensuring exceptional customer experience. You will partner with design, sourcing, supply chain, sales, growth, business finance and technology teams to create agile, scalable products.

Key Responsibilities :

Business & P&L Ownership

• Own category revenue, margins, and inventory health across rental and selling channels.
• Build and deliver monthly, quarterly, and annual business targets aligned with company goals.
• Identify opportunities to drive growth, pricing, and assortment efficiency using analytics and customer insights.

Assortment & Product Strategy

• Lead assortment planning, new product development (NPD) , and lifecycle management.
• Conduct market research and competitive benchmarking to identify gaps and innovation opportunities.
• Collaborate with design, sourcing, and manufacturing teams to launch products faster , balancing cost, aesthetics, and quality.

New Initiatives & Projects

• Drive category expansion projects , pilot launches, and strategic partnerships.
• Work with cross-functional teams (Tech, Ops, Growth, Finance, Sales) to execute multi-stakeholder initiatives efficiently.
• Track and report project performance against defined timelines and KPIs.

Customer Experience & Brand Performance

• Understand customer journeys to identify and eliminate friction points.
• Do Research, Surveys and come up with insights
• Partner with CX and Growth teams to improve category engagement .

Data & Insights

• Leverage analytics to track performance metrics (conversion, AOV, churn, margin, etc.).
• Build business dashboards and derive actionable insights for pricing, promotions, and product lifecycle.
• Continuously optimize for profitability and operational efficiency .

Leadership & Collaboration

• Work closely with senior leadership to align on strategy and execution priorities.
• Influence multiple teams without direct authority; lead through collaboration and impact .
• Build strong vendor relationships to ensure quality, cost, and delivery goals are met.

What Were Looking For :

• 3 6 years of experience in category management, merchandising, or business strategy in consumer, retail, or e-commerce domains.
• Proven track record of driving category growth and delivering on P&L .
• Strong analytical mindset with fluency in Excel/Sheets, data dashboards, and business metrics .
• Excellent communication, stakeholder management, and problem-solving skills.
• A balance of strategic thinking and operational hustle someone who can ideate and execute equally well.
• Prior exposure to furniture, home dcor, lifestyle, or consumer durables is a plus.

Why Furlenco :

Youll join a company reimagining how India experiences furniture blending design, technology, and flexibility . Youll work with a passionate team driving the next chapter of growth in both rental and D2C sales , shaping how millions live better.